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Toyota Announces Marketing Campaign for New 2011 Highlander
Toyota Motor Sales (TMS), USA, Inc. along with its advertising agency Saatchi & Saatchi LA today announced the marketing campaign for the new 2011 Highlander. The campaign, ?Just because you?re a parent, doesn?t mean you have to be lame,? positions the Highlander as the cool, stylish vehicle choice for parents?one that kids aren?t embarrassed to be seen in.
Read MoreScion Announces Winners for Its ‘Battle of the Builds’ Customization Competition for U.S. Servicemen and Servicewomen
Scion announced today the winners for its unique car customization challenge for teams of active duty military personnel. The ?Scion Battle of the Builds? contest highlights the creativity, teamwork and can do attitude of today?s U.S. Military and challenged them to design a customized Scion xB.
Read MoreToyota Supplier Harman Automotive Celebrates 10 Years in Franklin, Ky.
Toyota supplier Harman Automotive celebrated its 10th anniversary in Franklin, Ky., on October 14th. Both companies donated money to local parks to mark the milestone.
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2010 SEMA Show: Toyota Tacoma X-Runner RTR (Ready to Race)
The Tacoma X-Runner RTR (Ready to Race) project pickup truck, which will make its public debut at the 2010 SEMA Show, is an exercise in demonstrating Toyota?s engineering prowess by creating an in-house, high performance vehicle through the utilization of Toyota parts. As a result, the Tacoma RTR is a ?parts bin? build with all but a few components currently available on Toyota products (traction bars and drive-line shaft are the only two non-Toyota parts).
Read MoreToyota Green Initiative Launches at Historically Black Colleges and Universities
The Toyota Green Initiative is an environmental stewardship platform designed to empower Historically Black Colleges and Universities (HBCU) students and alumni on the benefits of adopting a sustainable lifestyle. The Toyota Green Initiative will provide multiple touch points to mobilize the collegiate audience to go green including a content-rich website (www.ToyotaGreen.com) and an HBCU campus tour.
Read MoreToyota and Lexus Celebrate Entertainment Industry’s Environmental Efforts at the 20th Annual Environmental Media Awards
For the 10th year, Toyota and Lexus are proud presenting sponsors of the Environmental Media Awards.
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