For Only $17,051, It Comes With Pretty Much Everything
Torrance, Calif. (March 31, 2017) – Los Angeles is known for a combination of tried-and-true Mexican restaurants, as well some novel, haute cuisine drawing its inspiration from South of the Border.
For one night only this week, Angelenos had the opportunity to buy elevated Mexican food at its finest – a $17,051 enchilada. Well, maybe not really. Instead, Toyota partnered with Trejo’s Tacos, the restaurant hot spot by Actor Danny Trejo, to sell the “enchilada con YarisiA” for $17,051, featuring an enchilada that comes with a 2017 Yaris iA.
The event, which offered $1 enchiladas, helped spread the word about the YarisiA, a vehicle that comes with pretty much everything standard, including a 7-inch touch screen, push button start, steering wheel controls, 16-in alloy wheels and remote keyless entry.
There are no packages needed – it really is the whole enchilada.
“When Toyota asked me to host the event at Trejo’s Tacos, I thought it would be a great way to have fun with all our fans, customers and the people of LA,” said Danny Trejo.
The event supported a digital campaign that will be in flight through May 31 – ‘The Full Package’ highlights the Yaris iA, which comes fully loaded with standard features, eschewing the traditional upsell mentality of additional packages.
As an alternative for those who really crave a package with their new Yaris iA, Toyota has created a cheeky range of fun, delicious and somewhat impractical add-ons to choose from.
To view packages, which can only be purchased by new YarisiA owners, click on the below links:
The Full Trim Package
The Thank You Package
The Whole Enchilada Package
The Self Driving Package
The Min-iA-ture Package
The Nature Package
The Deluxe Package
The Convertible Package
The +1 Follower Package
The Great Outdoors Package
The Collector’s Edition Package
The Memes Package
Toyota (NYSE:TM), creator of the Prius and the Mirai fuel cell vehicle, is committed to advancing mobility through our Toyota and Lexus brands. Over the past 60 years, we’ve produced more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.6 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.
Saatchi for Toyota