Toyota Racing’s Legendary Sponsafier Program Returns for 2022 Season

Toyota Racing’s Legendary Sponsafier Program Returns for 2022 Season

Read More

PLANO, Texas (June 24, 2022) – Toyota Racing’s beloved Sponsafier campaign will make a return for the 2022 season. Three new commercials will begin airing nationally as part of NBC and FOX’s NASCAR and NHRA telecasts this weekend. Additionally, Sponsafier will once again feature the opportunity for fans to design their own car to be featured in the Toyota Racing Experience later this season.

The commercials will feature two drivers that were part of the original campaign – two-time Cup Series champion Kyle Busch and three-time Daytona 500 winner Denny Hamlin – and two new drivers – former Cup Series champion Kurt Busch and NHRA Funny Car champion J.R. Todd. Toyota Racing worked with North Carolina’s WhatNot Films on all three pieces. WhatNot previously collaborated with Toyota Racing on highly acclaimed NASCAR commercials “The Dream” featuring Bubba Wallace and “Countless,” which highlights Hamlin, Kyle Busch and Martin Truex Jr.’s many accomplishments with Toyota Racing.

“For many seasons, fans have asked for the return of Sponsafier, and we are thrilled to do so,” said Paul Doleshal, group manager, motorsports and assets, Toyota Motor North America. “Each new commercial is extremely funny and highlights each of our driver’s personalities well. Additionally, we are excited to see what our fans design on their own that we can showcase at our display area later this season.”

The Busch Brothers are featured in a commercial entitled “Aliens,” in which an alien hunter designs a scheme that highlights her passion. This piece was filmed, in part, at the historic North Wilkesboro Speedway. “IT Help,” which features Hamlin, showcases a father and son relationship, where the father struggles with technology and Hamlin is there to help. Finally, Todd is the star in the first-ever NHRA Sponsafier clip called “Bad Clown.” Todd’s all-new Toyota GR Supra has been turned into a “Funny Car” to much chagrin from the former NHRA titleist.

As part of Sponsafier’s return, fans once again will have the chance to design their own scheme. They can register to win this opportunity on from June 25 through August 31, with the winner being unveiled in mid-September. The winner will get to design a scheme on either a Toyota Camry TRD NASCAR Cup Series car or a Toyota GR Supra Funny Car with one of the designers from The Decal Source (TDS) and one of Toyota’s talented race car drivers. The scheme will then be unveiled at Toyota’s display area, the Toyota Racing Experience, later this season.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.  

Toyota directly employs more than 48,000 people in North America who have contributed to the design, engineering, and assembly of nearly 43 million cars and trucks at our 13 manufacturing plants.  By 2025, Toyota’s 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles.  With the more electrified vehicles on the road than any other automaker, more than a quarter of the company’s 2021 North American sales were electrified.

Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit

Toyota Racing PR Contact
Sam Mahoney
[email protected]

Toyota NASCAR and NHRA PR Contacts:
Lisa Hughes Kennedy, Golin for Toyota Racing
[email protected]

Cody Poor, Golin for Toyota Racing
[email protected]

Related Images

Add to Cart

Email Sign Up

Enter your email address below to sign up for email alerts.

*Indicates Required