COVID-19 pandemic shutters new car sales operations across multiple states; volatile stock market, spike in unemployment negatively impacts sales
PLANO, Texas (April 1, 2020) – Toyota Motor North America (TMNA) today reported March 2020 sales of 135,730 vehicles, a decrease of 36.9 percent on a volume basis and down 31.8 percent on a daily selling rate (DSR) basis versus March 2019.
For the first quarter, TMNA reported sales of 495,747 vehicles, an 8.8 percent decrease on a volume and DSR basis.
Toyota division posted March sales of 120,145 units, down 35.3 percent on a volume basis and 30.1 percent on a DSR basis. For the quarter, Toyota division reported sales of 439,402 vehicles, down 7.9 percent on a volume and DSR basis.
Lexus division posted March sales of 15,585 vehicles, down 46.7 percent on a volume basis and down 42.5 percent on a DSR basis. For the quarter, Lexus reported sales of 56,345 vehicles, down 15.6 percent on a volume and DSR basis.
“During this unprecedented time, Toyota’s number one priority is on the health and safety of our team members, business partners, customers and the communities where we do business,” said Bob Carter, executive vice president of sales, TMNA. “We have teams working around the clock to ensure our customers’ needs are satisfied, and despite the ever-changing market dynamics, we continue to take appropriate actions that serve our long-term business objectives.”
March and First Quarter 2020 Highlights
- First quarter total hybrid vehicle sales were 58,814 units, up 58.1 percent on a volume and DSR basis
- First quarter total hybrid vehicle sales were 49,723 units, up 80.5 percent on a volume and DSR basis, led by RAV4 Hybrid and Corolla Hybrid, up 739.0 percent 367.4 percent, respectively, on a volume and DSR basis
- March total hybrid vehicle sales were 12,882 units, up 9.0 percent of a volume basis and up 17.7 percent of a DSR basis, led by RAV4 Hybrid and Corolla Hybrid
- First quarter total UX Hybrid and LS Hybrid vehicle sales were up 6.0 percent and 9.1 percent, respectively, on a volume and DSR basis
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Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 40 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold 2.7 million cars and trucks (2.4 million in the U.S.) in 2019.
Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.