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2010 SEMA Show: Toyota Sienna Swagger Wagon Supreme

2010 SEMA Show: Toyota Sienna Swagger Wagon Supreme

Capitalizing on the success of the all-new 2011 Sienna SE and the popularity of the YouTube Swagger Wagon video that has attracted over seven million views, Toyota wanted to further re-examine the role of the minivan and push even harder against the traditional boundaries of the minivan identity. So, together with B.A.D. Company, Toyota has created the Sienna Swagger Wagon Supreme for the 2010 SEMA Show. Even Sienna?s online community of fans was engaged in providing suggestions and making decisions for this special build.

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2010 SEMA Show: Four Wheeler Magazine Toyota 4Runner Backcountry

2010 SEMA Show: Four Wheeler Magazine Toyota 4Runner Backcountry

Four Wheeler Magazine’s Project Toyota 4Runner Backcountry makes its world debut at the 2010 SEMA Sow. This special 4Runner was built as a self-contained exploration rig to take the avid weekend adventurer far in to the backcountry to allow discovery of the roads less traveled and forgotten places in history. The modifications were carefully chosen to enhance the 4Runners signature style and capability without taking away from what the 4Runner is – all while maintaining the 4Runner’s comfort for daily driver use, if desired.

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2010 SEMA Show: RK Collection Toyota Camry NASCAR Edition

2010 SEMA Show: RK Collection Toyota Camry NASCAR Edition

The RK Collection Toyota Camry NASCAR Edition makes its public debut at the 2010 SEMA Show. The special two-door Toyota Camry NASCAR Edition was developed by RK Collection (RKC) to assist Toyota Racing Development (TRD) in visualizing the virtues of a standard Camry and morphing them into a powerful NASCAR counterpart.

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TMC, 3 Companies Start Joint Battery-to-battery Recycling

TMC, 3 Companies Start Joint Battery-to-battery Recycling

Toyota Motor Corporation (TMC), Toyota Chemical Engineering Co., Ltd. (Toyota Chemical Engineering), Sumitomo Metal Mining Co., Ltd. (Sumitomo Metal Mining) and Primearth EV Energy Co., Ltd. (PEVE) announce the launch of the world?s first* business to recycle nickel in used hybrid-vehicle nickel-metal-hydride batteries for use in new nickel-metal-hydride batteries.

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