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Toyota Launches Inspiring New ‘Ideas for Good’ Initiative
Toyota Motor Sales (TMS), USA, Inc. today announced its new brand campaign, ?Ideas for Good,? a unique initiative centered on what the company has been doing for many years ? repurposing its innovative automotive technology to benefit society in the non-automotive space.
Read MoreToyota International Teacher Program Sends U.S. Educators to Galapagos for Eco Study Tour
Focused on enhancing environmental stewardship and international learning in schools, Toyota Motor Sales, U.S.A., Inc. (TMS) will send 24 U.S. teachers to Galapagos, Nov. 20 ? Dec. 4, 2010, through the Toyota International Teacher Program.
Read MoreAutomotive History on Display at New Toyota USA Automobile Museum
The Toyota USA Automobile Museum marked its “Grand Re-Opening” here today, with more than 100 models on display at its new, expanded facility.
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2010 SEMA Show: Toyota Prius C&A Custom Concept
The Prius C&A Custom Concept vehicle was developed by the Conversions and Accessories group at Toyota Motor Corporation in Japan to demonstrate the unlimited potential for sports car modification on the worlds best-selling hybrid vehicle. The Prius C&A Custom Concept is making its North American debut at the 2010 SEMA Show.
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2010 SEMA Show: Toyota Tundra Sportsman
Making its public debut at the 2010 SEMA Show is the ?Tundra Sportsman? concept pickup truck. For this project, Toyota teamed with long-time business partner Bass Pro Shops and their RedHead Pro Hunting Team members to create this unique show truck, inspired by the outdoor tradition of hunting. The ?Tundra Sportsman? serves two roles: It provides an opportunity to push the creative boundaries of truck utility, and through use of the hunting theme, it reminds consumers of how Tundra and Bass Pro Shops complete the outdoor sports experience. This vehicle also boasts numerous vehicle performance upgrades that complement the utility and visual enhancements to maximize vehicle capability.
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2010 SEMA Show: Yaris GT-S Club Racer
The Toyota Yaris is well-known as a value-driven sub-compact car with proven reliability and excellent fuel efficiency. It has also proven in past SEMA shows to be very versatile when it comes to customization. The little sub-compact returns to the 2010 SEMA Show, this time proving it can also be converted into a very capable race car.
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