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Toyota Celebrates The Sand, Surf & Safety of San Diego’s Beaches
San Diego, Calif., May 26, 2017 – Summer beach season in sunny San Diego kicks off this Memorial Day Weekend. Toyota and the City of San Diego celebrated accordingly with the announcement of its continued partnership and unveiling of 35 2017 Toyota vehicles for lifeguard rescue and operations.
Read MoreToyota Helps Give Military Kids Their First Sets of Wheels During Fleet Week New York Bike Assembly
NEW YORK, May 26, 2017 – As Toyota expands its role from a traditional car company to a mobility company, it looks beyond the automotive space to address the needs of all people, including the brave members of the Armed Forces and their families.
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Toyota Announces Appointment of New Vice President of Integrated Marketing Operations
PLANO, TX (May 24, 2017) – Toyota Motor North America (TMNA) today announced the appointment of Vinay Shahani to vice president, Integrated Marketing Operations, effective June 5, 2017. Shahani’s responsibilities include leading media strategy, digital and social media, vehicle incentive strategy, motorsports, engagement marketing, auto shows, and other consumer events throughout the United States. Shahani reports to Ed Laukes, group vice president, Toyota Division Marketing.
Read MoreToyota Research Institute Explores Blockchain Technology for Development of New Mobility Ecosystem
NEW YORK, May 22, 2017 — The Toyota Research Institute (TRI) announced today that it is exploring blockchain and distributed ledger technology (BC/DL) for use in the development of a new mobility ecosystem that could accelerate development of autonomous driving technology. TRI is collaborating with the MIT Media Lab (MIT ML) and other industry partners to foster a digital environment where users – both businesses and consumers – may securely share driving and autonomous vehicle testing data, manage ride-share and car-share transactions and store vehicle usage information that could be used in the setting of insurance rates.
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Michigan Science Center Unveils New $1.44M Toyota 4D Engineering Theater
DETROIT, May 22, 2017 – Today, Toyota Motor North America (TMNA) and the Michigan Science Center (MiSci) unveiled the new Toyota 4D Engineering Theater (TET). The theater is designed to inspire the next generation of science, technology, engineering and math (STEM) learning. Through exciting programs and engaging films, the TET will showcase the fun and dynamic world of STEM and provide a resource for future generations of STEM professionals.
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