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The Tacoma Makes History … Again!
PLANO, Texas (Jan. 28, 2026) – The fourth-generation Toyota Tacoma made history last year when it was the first midsize pickup truck to win the Texas Auto Writers Association (TAWA) Truck of Texas. It topped itself in 2026, becoming a back-to-back winner when awarded the title Truck of Texas by TAWA at its 32nd annual Texas Truck Rodeo event. This marks the fourth time in five years a Toyota pickup has taken the top award at the Truck Rodeo, with the full-size Toyota Tundra earning honors in 2022 and 2024.
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Something New is On the Horizon
PLANO, Texas (Jan. 27, 2026) — Something new is on the horizon.
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Toyota Motor North America Reports 2025 U.S. Sales Results
PLANO, Texas (Jan. 5, 2026) – Toyota Motor North America (TMNA) today reported year-end 2025 U.S. sales of 2,518,071 vehicles, up 8.0 percent on a volume basis and up 8.3 percent on a daily selling rate (DSR) basis compared to 2024. Sales of electrified vehicles for the year totaled 1,183,248, up 17.6 percent on a volume basis and up 17.9 percent on a DSR basis, representing 47.0 percent of total sales volume.
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Toyota Aims to Begin Selling U.S. Vehicles in Japan from 2026
TOYOTA CITY, Japan (Dec. 19, 2025) ― Toyota Motor Corporation aims to begin introducing three models produced in the United States—the Camry sedan, Highlander SUV, and Tundra pickup truck—to the Japanese market from 2026. By selling these three popular American […]
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Toyota Texas Earns 2025 Global Safety Excellence Award
SAN ANTONIO (Dec. 18, 2025) – Following a competitive process across its footprint worldwide, Toyota Motor Corporation (TMC) named Toyota Texas as its Global Safety Excellence Award winner for 2025. The prestigious annual award is given to one Toyota vehicle manufacturing facility for overall safety focus and performance. Toyota Texas received the trophy for their innovative program that combined production shop-specific tactics with an employee-centered approach that resulted in a best-ever year for safety at the plant.
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Toyota Aims to Bolster U.S. Hydrogen Infrastructure with Investment in FirstElement Fuel
PLANO, Texas (Dec.12, 2025) – Toyota Motor North America (TMNA) today announced a strategic investment in FirstElement Fuel, Inc., (FEF) the largest retail hydrogen fueling infrastructure provider in California, with 92 retail fueling positions across 38 locations. TMNA and FEF aim to strengthen infrastructure for today’s fuel […]
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