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All-New 2026 Toyota RAV4 Takes Center Stage in “What’s Your RAV4?” Campaign
PLANO, Texas (April 6, 2026) – Launching today, Toyota’s new marketing campaign, “What’s Your RAV4?”, introduces the all-new 2026 Toyota RAV4 – the 6th generation of America’s best-selling Small SUV. The campaign highlights RAV4’s bold new design, hybrid performance and advanced technology, showcasing the individuality of today’s drivers and inviting them to define what RAV4 means to them.
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Toyota Financial Services Announces Leadership Transition
PLANO, Texas (April 3, 2026) — Toyota Financial Services (TFS) today announced that Scott Cooke, president and chief executive officer, will retire effective June 30, 2026, after more than two decades of distinguished service with the company. Alec Hagey, TFS executive advisor, has been named successor and will assume the role of president and CEO, effective April 6, 2026.
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Toyota Motor North America Reports March, First Quarter 2026 U.S. Sales Results
PLANO, Texas (April 1, 2026) – Toyota Motor North America (TMNA) today reported March 2026 U.S. sales of 211,617 vehicles, down 8.5 percent on a volume basis and down 4.9 percent on a daily selling rate (DSR) basis compared to March 2025. Sales of electrified vehicles for the month totaled 115,422, up 2.5 percent on a volume basis and up 6.6 percent on a DSR basis, representing 54.5 percent of total sales volume.
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Driven by People, Powering the Future
GEORGETOWN, Ky. (March 23, 2026) — It was 1986. Bon Jovi and Madonna filled the airwaves. Halley’s Comet whizzed overhead, and the Chicago Bears shuffled their way to a championship. Toyota also took a bold new step into U.S. operations, as it broke ground in Kentucky and set the stage for millions of vehicles rolling off the line, starting with the Toyota Camry sedan.
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Toyota Celebrates Team Toyota Athletes, including Andrew Kurka and Oksana Masters for Their Recent Achievements at the Highest Levels of Global Competition
PLANO, Texas (March 20, 2026) — Toyota celebrates Team Toyota athletes Andrew Kurka and Okana Masters for their recent success on the global sports stage, alongside the continued achievements of its full roster of Team Toyota winter athletes and U.S. Ski & Snowboard ambassadors during the 2026 season.
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Toyota Tennessee Donates $100,000 for STEM Education in Jackson-Madison County
JACKSON, Tenn. (March 11, 2026) – Spend a few minutes talking with Nyla Sanchez, a seventh grader at Malesus STEM Innovation Center, and it is easy to see how students benefit from hands-on learning. In her middle school classroom, the […]
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