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Toyota Celebrates Milestone as No. 1 Automotive Brand in Hispanic Market for 10 Years
TORRANCE, Calif. (March 18, 2015) – Loyal Latino Toyota owners in Los Angeles were ecstatic when the world’s largest automaker sponsored a special private show with Grammy Award-winning artist Ricky Martin, who performed his greatest hits and music from his new album, A Quien Quiera Escuchar.
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Toyota Donates ’50 FOR 50′
MONTGOMERY, Ala., March 16, 2015 – In 1965, thousands marched from Selma to Montgomery, Alabama on a journey for justice. All across the South, college students participated in the 54-mile walk. As the country recently celebrated the 50th anniversary of the historic event, Toyota this week donated $50,000 to four Alabama historically black colleges and universities (HBCUs) who played an essential role in the quest for civil rights and equality.
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The ‘Swagger Wagon’ Struts Its Stuff as 2015 Sienna Wins Family Car of Texas
FT. WORTH, TEXAS (March 16, 2015) – The 2015 Toyota Sienna “Swagger Wagon” showed its moves with its refreshed styling and added safety, convenience and multimedia features, earning it both Family Car of Texas and Minivan of Texas at the Texas Automotive Writers Association’s (TAWA) annual Auto Roundup event.
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Light Up Twitter! Toyota and Revolt Create a Convergence of New Technology, Art and Music During the World’s Leading Music Industry Festival
TORRANCE, Calif. (March 16, 2015) – Ready, Aim, Tweet! Toyota and REVOLT have teamed up to drive world-class technology with the ‘Make Your Mark’ contemporary art installation during the world’s leading music festival in Austin, Texas. This one-of-a-kind installation will feature a glass-encased 2015 Toyota Corolla—the world’s best-selling nameplate of all-time—and a canvas backdrop. Here’s the twist: Instead of using paintbrushes, the artwork will be created using Twitter-generated paintballs.
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Toyota Becomes IOC TOP Partner
Tokyo, Japan, March 13, 2015 -- Toyota Motor Corporation (Toyota) today announced it has entered into a sponsorship agreement with the International Olympic Committee (IOC) to become part of The Olympic Partner (TOP) program.
The agreement runs through to the end of 2024 in the mobility category, which includes vehicles, mobility services and mobility solutions.
Changing the Course: High School History Teacher Honored for Engaging Families in Children’s Education
When high school teacher Kristen Whitaker arrived at work March 11, she knew there was a school assembly. But it was really just a ruse, set up to surprise her as the 2015 Toyota Family Teacher of the Year.
The National Center for Families Learning (NCFL) and Toyota recognized Whitaker for her efforts in engaging students’ families in their children’s education. She receives a $20,000 grant to fund a family summer camp program she created for low-income minority students and their families.
