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Hybrid Reborn: 2023 Toyota Prius Revealed

LOS ANGELES, Calif. (Nov. 16, 2022) – Twenty-two years ago, a high-tech sedan rolled into U.S. Toyota dealerships and forever changed the automotive industry. The 2001 Prius, Latin for “To Go Before” became the world’s first production hybrid car and ushered in […]

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Toyota and espnW Recognize 7th Class of Everyday Heroes at The espnW: Women + Sports Summit, 2022

Toyota and espnW Recognize 7th Class of Everyday Heroes at The espnW: Women + Sports Summit, 2022

PLANO, Texas (Nov. 2, 2022) – Last night at The espnW: Women + Sports Summit in Ojai, California, presented by Toyota, Toyota and espnW announced the seventh class of Toyota Everyday Heroes. Toyota’s Everyday Heroes program recognizes female individuals making a difference for women and girls in their local communities through sports. The Heroes were provided with grants in the amount of $15,000 and recognized on-stage by Team Toyota Athlete and Paralympic gold medalist Jessica Long. Toyota has been a presenting sponsor of The espnW: Women + Sports Summit for 10 years.

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Texas-Built Toyota Sequoia Named SUV of Texas

Texas-Built Toyota Sequoia Named SUV of Texas

PLANO, Texas (Nov. 2, 2022) – The all-new 2023 Toyota Sequoia was named “Sport Utility Vehicle of Texas” by the Texas Auto Writers Association (TAWA) at the annual Texas Truck Rodeo event. The Sequoia, assembled at Toyota Motor Manufacturing, Texas (TMMTX) in San Antonio, also received the highest mark in three additional categories, including Full-Size SUV, Off-Road SUV and Best Exterior. This year’s Texas Truck Rodeo brought together dozens of journalists to evaluate automakers’ latest trucks and SUVs on an off-road course at Eagles Canyon Raceway in Decatur, Texas. Vehicles were evaluated on interior, exterior, value, performance and personal appeal.

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Toyota and SEMA 2022: Larger Space, More Showcase Vehicles and More Performance Fun and Excitement

Toyota and SEMA 2022: Larger Space, More Showcase Vehicles and More Performance Fun and Excitement

LAS VEGAS (Nov. 1, 2022) – Toyota returns to the Specialty Equipment Manufacturers Association (SEMA) Show with a new, expanded display, the most showcase vehicles ever, a laser focus on the aftermarket industry, on- and off-road performance and adventure and new initiatives for off-the-grid explorers and those who love to accessorize their Toyota cars, trucks and SUVs.

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