Latest News
Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages
NEW YORK, NY, March 30, 2015 - The world’s first compact crossover sport utility vehicle (SUV) and the world’s first luxury crossover SUV are helping to bring advanced safety technology to the mass market; raising the bar and lowering the price. The move is a major stride towards Toyota’s vision of a mobility future that improves safety and is more convenient for everyone, bringing a package of automated driver assist technologies closer to the mainstream.
Meet Steve. The Dummy.
His job? To walk in front of vehicles.
Steve is a moving dummy (also known as a mannequin) that stands in for a pedestrian crossing a road. Mannequins like Steve – which come in adult and child sizes – mimic different walking speeds and angles to allow for realistic testing situations.
Scion to Show Evolution of Youth-Oriented Brand in Display at 2015 New York Auto Show
NEW YORK (March 27, 2015) – Bright lights, big city, tremendous new products. At this year’s New York International Auto Show, visitors will see the evolution of Scion through two new models on display for the first time – iM and iA. Revealed to the world in New York, these two vehicles appeal to a savvy generation of young, urban drivers who have unique perspectives and needs.
Read MoreRobot Astronaut Kirobo Awarded Two Guinness World Records™ Titles
Two Guinness World Records titles have been awarded to Kirobo, the robot astronaut developed as part of a joint research project between Dentsu Inc., the University of Tokyo’s Research Center for Advanced Science and Technology, Robo Garage Co., Ltd., Toyota Motor Corporation, and the Japan Aerospace Exploration Agency (JAXA).
Read MoreMaking Ever-better Cars: A Progress Report
Toyota City, Japan, March 26, 2015 -- In the four years since announcing its new Global Vision, Toyota has made significant progress toward achieving sustainable growth by making ever-better cars. This has required a new approach to manufacturing automobiles, with the core aims being greatly improved product development and more competitive production sites. This work is based on the Toyota New Global Architecture (TNGA) and is supported by the cultivation of a skilled and capable workforce.
Read MoreToyota Exhibit at New York Auto Show Features New RAV4 Hybrid and Tacoma Models, Engaging Activations
NEW YORK (March 26, 2015) – Want to see what mobility looks like today? Tomorrow? Visitors to the New York International Auto Show will glimpse exactly that when they check out the Toyota exhibit. They’ll see the newest hybrid model in the Toyota line-up, the RAV4 Hybrid. The RAV4 Hybrid, the fuel-efficient iteration of one of the company’s best-selling, award-winning vehicles, is making its world debut in New York.
Read More