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Cool Is the New Hot at Toyota’s SEMA Display
TORRANCE, Calif., (Oct. 27, 2015) — Just how cool a vehicle can be will be abundantly clear at Toyota’s 2015 Specialty Equipment Market Association (SEMA) Show display, where 14 custom vehicles will exemplify the brand’s passion for driving pleasure—in every kind of Toyota.
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Toyota Opportunity Exchange: Lower Costs and Boost Innovation
Finding a competitive advantage is a must for any company to be successful. At Toyota’s annual Opportunity Exchange (OE), a trade fair for Minority and Women Business Enterprises (MWBE) to interact with Tier I suppliers, there are plenty of success stories. The key theme of these stories? Innovation leads to lower product costs resulting in more business.
Read MoreToyota to Launch Trial Car Sharing Service in Okinawa
Tokyo, Oct. 26, 2015 -- Next year, Toyota will use a new trial project on the subtropical island of Okinawa to assess the viability and benefits of tourism-centered car sharing. The service will operate from January through the end of the year on the island's Motobu Peninsula, and will be based around Ha:mo, an optimized local transport system developed by Toyota.
Read MoreToyota and Lexus Celebrate 15 Years of Hybrids and Hollywood
TORRANCE, Calif., Oct. 22, 2015 – Fifteen years ago, Toyota launched a hybrid no one had heard of…the Prius. Shortly after launch, the Environmental Media Association (EMA) and Toyota connected to help bring the hybrid to Hollywood. It was the beginning of a beautiful friendship.
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Toyota Transport Honored with EPA Excellence Award
TORRANCE, Calif. (Oct. 21, 2015) – Toyota’s auto hauling carrier, Toyota Transport, was recognized today for its mindful approach to the environment. Toyota Transport moves approximately 430,000 new Toyota and Lexus vehicles to dealerships every year, on the west coast, and takes pride to make those moves as environmentally efficient as possible. Because of those efforts, the U.S. Environmental Protection Agency (EPA) awarded Toyota Transport with a SmartWay Excellence Award.
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First Toyota Mirai Owners Get a Jump on the Future
TORRANCE, Calif. (Oct. 21, 2015) – Movie magic sometimes turns into technological reality. Last night more than 300 new Toyota Mirai owners, Mirai dealers and special guests watched actors Michael J. Fox and Christopher Lloyd bring a famous trash-into-fuel scene from “Back to the Future Part II” into the present. The occasion: a celebration to mark the U.S. arrival of Toyota’s Mirai hydrogen fuel cell vehicle — a modern, real-life version of Doc Brown’s trash-fueled technology. The “Fueled by the Future” video debuted at the event is the last in the “Fueled By Everything” online video series demonstrating hydrogen fuel’s potential to be sourced from almost anything, including solar, wind and trash.
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