Latest News
Toyota RAV4 TRD Off-Road Named Compact SUV of Texas
PLANO, Texas (November 5, 2020) – Toyota’s best-selling vehicle in America was recognized by the Texas Auto Writers Association (TAWA) at the annual Texas Truck Rodeo event. The 2021 RAV4 TRD Off-Road was named Compact SUV of Texas for the second consecutive year.
Read MoreEd Laukes to Retire from Toyota Motor North America
PLANO, Texas (November 4, 2020) – Toyota Motor North America (TMNA) today announced the retirement of Edward (Ed) Laukes, group vice president of Toyota Division Marketing, effective January 4, 2021.
Read MoreToyota Highlander Adds XSE Grade + Toyota Safety Sense 2.5+ for 2021
PLANO, Texas (2020) – The fourth-generation Toyota Highlander’s bold, distinctive design takes it one step further for 2021 with the introduction of the XSE grade, now standard Toyota Safety Sense 2.5+ (TSS 2.5+) and LED headlamp enhancements for L, LE and XLE.
Read MoreToyota and Race Service Partner to Create the Ornamental Conifer GR Supra
PLANO, Texas (November 2, 2020) – Toyota today unveiled the Ornamental Conifer GR Supra, one of four reveals in the company’s 2020 SEMA360 Showcase presentation. Unlike most performance and customization debuts, the Ornamental Conifer GR Supra is a hand-painted work of art created by Ornamental Conifer, the moniker for British artist Nicolai Sclater.
Read MoreToyota Fuels Appetite for Adventure with Supras and Tacoma
PLANO, Texas (November 2, 2020) – In this most unusual year, Toyota remains committed to the Specialty Equipment Market Association (SEMA) and today introduces a trio of Supras and an amazing overlanding concept that answers our dreams of adventurous getaways where we can safely reconnect with friends, family, and nature.
Read MorePapadakis Formula D GR Supra Surges Toward SEMA360 Debut
PLANO, Texas (November 2, 2020) – While the powerful Papadakis Racing Rockstar Energy Drink Toyota GR Supra that competes in the 2020 Formula Drift Pro class with champion driver Fredric Aasbo cannot be on the SEMA show floor this year, […]
Read More