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Tyler Reddick Wins the Daytona 500
DAYTONA BEACH, Fla. (Feb. 16, 2026) – For the first time since 2020, Toyota is celebrating a victory in the Daytona 500 with Tyler Reddick. The California-native drove a masterful final few turns, dodging multiple incidents to pick up his first win in the Great American Race. It is the first Daytona 500 win for 23XI Racing, as well. Co-owner Denny Hamlin now can lay claim to all four of Toyota’s Daytona 500 victories – three as a driver (2016, 2019 and 2020) and now as an owner.
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Elevated Style Meets Modern Power in the Next Generation 2027 Toyota Highlander
OJAI, Calif. (Feb. 10, 2026) — Striking style, everyday versatility, and battery electric efficiency, that’s the all-new 2027 Highlander. With a stunning new look inside and out, and seating for up to seven, the latest Highlander is the all-electric Toyota built to carry the whole crew. It is also Toyota’s first three‑row battery‑electric vehicle (BEV) for the U.S. market and the first BEV assembled in America.
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Charged and Ready
PLANO, Texas (Feb. 9, 2026) — Meet the all-new 2027 Highlander. Featuring sleek, modern lines, an electric powertrain, and a spacious three-row cabin with comfort for the whole crew. #LetsGoPlaces
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Toyota Showcases All-New 2026 RAV4 and Team Toyota Athletes in Super Bowl LX
PLANO, Texas (Feb. 6, 2026) – Toyota Motor North America (TMNA) returns to the Super Bowl this year with two powerful 30-second spots airing during Super Bowl LX, reinforcing the brand’s belief that while destinations may change, the people beside us are what truly matter.
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TMC Announces April Through December 2025 Financial Results
TOYOTA CITY, Japan (Feb. 6, 2026) – Consolidated vehicle sales totaled approximately 7,302,000 units, an increase of approximately 302,000 units compared to the same period last fiscal year. On a consolidated basis, net revenues for the period totaled 38.087 trillion […]
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Big Energy. Bigger Versatility. A New Adventure Starts February 10th
PLANO, Texas (Feb. 2, 2026) — Big energy. Bigger versatility. A new adventure starts February 10th. #LetsGoPlaces
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