Light Up Twitter! Toyota and Revolt Create a Convergence of New Technology, Art and Music During the World’s Leading Music Industry Festival
The Toyota/REVOLT takeover brings one-of-a-kind live art installation to Austin, Texas using Twitter-generated art
TORRANCE, Calif. (March 16, 2015) – Ready, Aim, Tweet! Toyota and REVOLT have teamed up to drive world-class technology with the ‘Make Your Mark’ contemporary art installation during the world’s leading music festival in Austin, Texas. This one-of-a-kind installation will feature a glass-encased 2015 Toyota Corolla—the world’s best-selling nameplate of all-time—and a canvas backdrop. Here’s the twist: Instead of using paintbrushes, the artwork will be created using Twitter-generated paintballs.
Fans will enjoy art, music and entertainment live and across social media during the REVOLT House Party presented by Toyota, taking place Friday, March 20 and Saturday, March 21 at Banger’s, located at 79 Rainey Street in Austin’s Historic Rainey Street District. The ‘Make Your Mark’ installation will be set up in Banger’s backyard from 12:00 p.m. to 9:00 p.m. CST during the two-day takeover.
Music festivalgoers and Twitter users across the globe can make their mark, contributing to this unique piece of contemporary art by tweeting using the #MakeYourMark hashtag. Each tweet will activate one of six robotically controlled paintball markers inside the glass display case to shoot the white canvas behind the car, painting a colorful, continually evolving backdrop to frame the vehicle. Approximately 4,500 algorithmically programmed paintballs will be used to produce one final piece of art. Four original works of art will be created during the two-day live art installation.
Chicago-based visual artist, Rahmaan Statik, designed the installation artwork and Brightline Interactive created the technology, picking up on the central theme of the Toyota Corolla ‘Elevate’ advertising campaign which features original, vibrantly colored 3D pavement art by Statik.
In addition to the Make Your Mark art installation, festivalgoers can enjoy the innovative Toyota light writing photo booth where they can also make their mark with finger lights. Each photo booth image will automatically send a tweet with the #makeyourmark hashtag acting as a trigger for the paintball guns in the art installation.
Additional Event Highlights include:
- Live music showcases
- Friday, March 20: PUBLIC SERVICE BROADCASTING – 11:30 a.m. CST; JOYWAVE – 2:30 p.m. CST
- Saturday, March 21: ALEX WINSTON – 1:15 p.m. CST; JOEY BADA$$ – 2 p.m.
- DJ sets on the outdoor stage
- Exclusive musical artist interviews and appearances
Twitter users, follow @ToyotaShowcase and watch in real time as the art comes to life via live stream at revolt.tv/makeyourmark.
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
REVOLT, founded by multifaceted, entertainment powerhouse Sean "Diddy" Combs, is the new #1 name in music. Focused on expertly curating the best of the best in music and engaging youth in social conversation, the multi-genre, multi-platform network offers breaking music news, videos, artist interviews, exclusive performances, and original programming. Attracting over 50 million young adults through television, digital properties, social and mobile, REVOLT is accessible 24/7 – anytime, anywhere, any screen. Launched in broadcast on October 2013, REVOLT is available on Time Warner Cable, Comcast, Verizon FiOS, CenturyLink and Suddenlink in 46 of the top 50 U.S. markets including New York City, Los Angeles, Chicago, Philadelphia, Dallas, Miami, Boston, Atlanta, and DC.