Since 2012, Toyota has donated $1 million to the Mothers of Invention program, affecting the lives of more than 160 million people globally

PLANO, Texas (December 6, 2017) – This week at the Tina Brown Live Media Women in the World Dallas Salon, presented and co-hosted by Toyota, Maxeme Tuchman was honored as the 20th Toyota Mother of Invention (MOI) and granted $50,000, marking $1 million in total funds granted by Toyota to the MOI program since it began in 2012. The program celebrates pioneers who are driving positive change in the world through innovation and entrepreneurship.
In addition to building great cars, Toyota is committed to improving society and the lives of others, championing solutions to issues around food, water, shelter, healthcare, electricity, sanitation, and education. As a sponsor of the Women in the World Summit since its inception in 2012, Toyota has cultivated the Toyota Mothers of Invention program by not only awarding MOIs with the Driving Solutions Grant, but also facilitating networking opportunities, building relevant connections, and providing access to intellectual capital to help their organizations and causes go places. The finalists meet a myriad of criteria, solving large-scale problems, affecting impact and growth, introducing new product categories, finding solutions to societal issues around the globe, innovating technologies and more. Their stories can be read here.
MOI Maxeme Tuchman was honored at the Dallas Salon for her work in creating Caribu, the groundbreaking education platform that helps parents, extended family and mentors read and draw with children when they’re not together. Used by military parents stationed overseas to parents traveling on business trips and more, the experience features an engaging livestream shared-screen experience featuring hundreds of books in six languages.
Adds Lisa Materazzo, VP of Toyota Vehicle Marketing and Communications, Toyota Motor North America, “Toyota is honored to support and celebrate female pioneers who are driving positive change in the world through innovation and entrepreneurship. Through their creativity and determination, they are solving daily challenges to improve society and enrich the lives of millions.”

Past Toyota Mothers of Invention have united to solve some of the world’s recent challenges:
Recent Hurricane relief efforts:

LuminAID’s lightweight, long-lasting, solar-charged lanterns and portable phone chargers, invented by Anna Stork and Andrea Sreshta, aid those without electricity during disaster situations. Approximately 3,000 chargers and 740 lanterns were recently supplied through a Toyota contribution.
DayOne Response: This 2.5-gallon water filtration bag was invented by Tricia Compas-Markman and Amy Cagle. DayOne Response and Well Aware supplied more than 3,000 water bags and the training to utilize them, providing access to clean water for over 13,000 people while infrastructure was restored.

Well Aware, Austin-based MOI non-profit founded by Sarah Evans with experience in water analysis and filtration, assisted DayOne Response in implementing on-the-ground training of the water filtration bags as well as providing over 10,000 cans of water to those in need.

In another example, Mothers of Invention Ting Shih of ClickMedix and Lauren Shweder Biel of DC Greens combined forces and launched their big innovation – a mobile app and digital platform that allows low-income, Washington, DC residents to redeem vouchers prescribed by doctors for fruits and vegetables at local farmers’ markets. 

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.  
Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit
About Women in the World
Women who are on the front lines all over the world come to our stage to tell their stories at our summits and salons. They are activists, CEOs, peacemakers, entrepreneurs, and firebrand dissidents. They've saved and enriched lives and shattered glass ceilings in every sector. With vivid journalistic narratives, stirring videos, and provocative discussions, Women in the World is the premier showcase for women of impact and for the men who champion them.  To learn more about Women in the World please visit:

Saatchi for Toyota
Kimberly Harms
Mobile: (702) 234-9517
[email protected]

Women in the World
Holly Aubry
Mobile: (646) 943-0541
[email protected]


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2017 Mothers of Invention Awards Maxeme Tuchman, Tina Brown, Lisa Materazzo

Toyota Mother of Invention Maxeme Tuchman, Tina Brown and Toyota’s Lisa Materazzo at the Women in the World Dallas Salon.

2017 Toyota Mothers of Invention Awards Maxeme Tuchman

Toyota’s Lisa Materazzo presents Mother of Invention Maxeme Tuchman with a $50,000 grant at the Women in the World Dallas Salon.

2017 Mothers of Invention Awards - Past and Present Winners

Past and present Toyota Mothers of Invention: Maile Molin of English at Work, Maxeme Tuchman of Caribu and Sarah Evans of Well Aware. 

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