Plano, Texas (Oct. 17, 2023) – The ideal blend of Hybrid-Electric driving, powerful performance, SUV functionality, and chiseled good looks keeps on rolling with the 2024 RAV4 Prime. With 302 net combined horsepower, the 2024 RAV4 Prime is one of […]
Read MorePLANO, Texas (Oct. 12, 2023) – Toyota Crown’s magnificent and innovative look breaks every convention in the book and adds bold style to the Toyota sedan lineup. The Toyota Crown offers two electrified powertrains, including the Hybrid Max system, and […]
Read MorePLANO, Texas (Oct. 10, 2023) – The 2024 Toyota Prius is the hybrid that is engineered to surprise. Designed to capture drivers’ hearts at first glance, the latest generation of Prius brings sporty style and a fun, dynamic driving experience, […]
Read MoreNEWPORT BEACH, Calif. (Oct. 5, 2023) – CALTY Design Research, the American outpost of Toyota’s global design network, is celebrating five decades of groundbreaking design and innovation. The first major automotive design studio on the west coast, CALTY created everything from the 1978 Toyota Celica to the 2024 Toyota Tacoma, and countless concepts and production vehicles in between.
Read MoreWith the establishment of Calty Design Research in 1973, Toyota became the first major car manufacturer to set up design operations in Southern California.
Read MorePLANO, Texas (Oct. 3, 2023) – Toyota Motor North America (TMNA) today reported U.S. September 2023 sales of 203,904 vehicles, up 13.9 percent on a volume basis and up 9.5 percent on a daily selling rate (DSR) basis versus September […]
Read MorePLANO, Texas (Sept. 18, 2023) – Toyota invites drivers to get electrified with the 2023 Beyond Zero “Electrified Diversified” campaign. Beyond Zero is Toyota’s vision to reach beyond carbon neutrality with the products, services and operations offered; and find new […]
Read MorePLANO, Texas (April 19, 2023) – Following its guiding principles of “Mobility for All” and leaving no one behind, Toyota Motor North America, Inc. (Toyota) today announced “Empact,” a new vision to aid the transition of underserved communities to a […]
Read MorePLANO, Texas (April 6, 2023) – Toyota’s ready to capture drivers’ hearts with the completely redesigned all-new 2023 Prius and Prius Prime - and the new “This is Prius Now” marketing campaign brings an equally fresh perspective.
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