The Toyota Prius pioneered electrified mobility when it was first introduced, and today Toyota offers an electrified vehicle to fit any consumer, including plug-in hybrids or prime vehicles. Learn how the prime powertrain functions with the video below.
Read MorePassion is what fuels many people’s careers. For some employees who are contributing to Toyota Motor North America’s (TMNA) ongoing environmental efforts, it’s been the driving force. “I have always been fascinated by the outdoors and environmental issues,” says Colin […]
Read MorePLANO, Texas (April 17, 2024) –Toyota is conducting a safety recall involving certain 2023-2024MY Prius, Prius HEV (Prius Prime) vehicles in Japan, North America, Europe and Asia. Approximately 211,000 vehicles are involved in this recall in total, with approximately 55,000 […]
Read MorePLANO, Texas (April 2, 2024) – Toyota Motor North America (TMNA) today reported March 2024 U.S. sales of 214,894 vehicles, up 21.8 percent on a volume and daily selling rate (DSR) basis versus March 2023. Sales of electrified vehicles for the month totaled 78,157, representing 36.4 percent of total sales volume.
Read MorePLANO, Texas (April 1, 2024) – Since its bold redesign in 2023, the Toyota Prius has been turning heads and earning high praise with its sporty exterior styling and sleek silhouette. This most recent award is a great honor for […]
Read MorePLANO, Texas (Jan. 25, 2024) – With its innovative engineering, sleek design and luxury interior loaded with advanced technology for an incredibly interactive drive, the 2024 Toyota Mirai consistently delivers an exciting ride. In its second generation, the Mirai provides an […]
Read MorePONTIAC, Mich., Jan. 8, 2024 – Since the unveiling and subsequent launch, the all-new Toyota Prius/Prius Prime has earned high praise and accolades throughout the auto industry. The vehicle responsible for starting the hybrid revolution nearly 25 years ago earned one of the most coveted awards in the automotive sector – the 2024 North American Car of the Year.
Read MoreSince its founding in 1973, Toyota has been at the forefront of creative automotive innovation. Thanks to the talented masterminds at Toyota’s design studios in California and Michigan, many of the company’s iconic and pioneering designs have ushered in a […]
Read MoreLOS ANGELES (Nov. 16, 2023) – Toyota sets the stage at the Los Angeles Auto Show with two legendary nameplates making their North American auto show debut, the first-ever 2025 Toyota Crown Signia crossover SUV and ninth-generation 2025 Toyota Camry. These […]
Read MorePLANO, Texas and CARSON CITY, Nev. (Nov. 16, 2023) – Progressing closer to the goal of battery ecosystem circularity, Toyota Motor North America (TMNA) and Redwood Materials announce an expanded recycling agreement that aims to create pathways for automotive batteries […]
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