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Teens Steer the Conversation to Promote Safe Driving
New York, (Oct. 1, 2015) – Today’s teens are digital natives who, on average, send over 100 textsi and watch 1.15 hours of online videos a day.ii That’s why Toyota TeenDrive365 is launching two defensive driving campaigns that harness teens’ love of texting and online videos:
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Toyota Bringing Advanced ITS Technology to Mass-Market Models in Japan
Toyota City, Japan, Sept. 30, 2015 -- By the end of 2015, Toyota will make a new ITS (Intelligent Transportation System) safety package available on three models in Japan. The package, named ITS Connect, uses Japan's standardized ITS frequency of 760 MHz to receive and share data transmitted by external infrastructure and other vehicles. Equipping ITS on these three models will make Toyota the world's first1 automaker to bring a driver assist function that uses a dedicated ITS frequency to market.
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Toyota’s Latest Virtual Crash Dummy Software Can Model Occupant Posture before Collisions
Toyota City, Japan, June 26, 2015 -- Studies* show that roughly half of drivers take defensive action (such as sudden braking or steering) to avoid collisions, with vehicle occupants commonly bracing themselves at the same time. Occupant posture -- whether braced or relaxed -- has a significant effect on body movement during a collision. However, current human surrogate models used in virtual crash simulations are unable to simulate the reflexive defensive actions that humans take in the moments before an imminent collision, such as bracing one's body for impact.
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Curb Your Distractions: High School Student from Chicago Wins Grand Prize in Toyota TeenDrive365 Video Challenge
Silver Spring, Md. May 11, 2015 – When Chicago high school student Elijah Wilborn created his safe driving PSA, he left his phone, music and other distractions curbside – and picked up the grand prize in the TeenDrive365 Video Challenge from Toyota and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms.
Read MoreNew Series of Documentary Shorts from Toyota TeenDrive365 Explores the Emotional Rite of Passage When a Teen Receives Their Driver’s License
NEW YORK (April 22, 2015) – Excitement. Fear. Loss of Control. Pride. Every parent of a teenager can relate to the rollercoaster of emotions that occurs when their child receives their driver’s license.
In a new series of documentary shorts, Toyota has partnered with three award-winning Getty Images Reportage photojournalists to explore this major rite of passage through the experiences of three families in Los Angeles, Boston and St. Petersburg, Fla. The series is part of TeenDrive365, Toyota’s comprehensive teen safety initiative that helps parents and teens become safer drivers together. You can watch the videos at www.TeenDrive365.com.
Lights, Camera, No More Distractions! Teen Filmmakers Take On Driving Safety
Silver Spring, MD (April 16, 2015) – Sometimes peer pressure can be a good thing. Just ask the teen filmmakers who entered Toyota and Discovery Education’s Toyota TeenDrive365 Video Challenge.
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