“Wizard” Highlights Supra’s Impressive Combos in Life-Sized Pinball Machine
PLANO, Texas (February 3, 2019) – One of Toyota’s most anticipated new vehicles in over 20 years, the all-new 2020 Toyota GR Supra, made its exclusive commercial debut during Sunday’s Big Game in a :60-second TV spot titled “Wizard.” With Toyota as a sponsor of the Toyota Halftime Report, “Wizard” aired immediately following the halftime entertainment.
The spot showcases Supra’s performance, capability and style as it conquers the obstacles of a life-sized pinball machine, spurred on by The Who’s iconic song “Pinball Wizard.” Said Pete Townshend of The Who, “Super Bowl! I can’t be there but I am bouncing around with my song inside a virtual pinball machine driving a beautiful Toyota Supra.”
“Wizard” was directed by Golden Globe nominated director and screenwriter Marc Forster. Forster is known for directing powerful performances in films like Monster’s Ball and Kite Runner, and now the powerful 2020 Supra. “Wizard” was created by Toyota’s agency of record, Saatchi & Saatchi and the media was placed by Saatchi & Saatchi and Zenith Media. “Pinball Wizard” is written by Pete Townshend, recorded by The Who, and published by Spirit Music Group.
After making its world debut on January 14 at the 2019 North American International Auto Show, the 2020 Supra maintained the hype when the first production vehicle (“Global #1”) was auctioned for charity at the 48th Annual Barrett-Jackson Auction and raised $2.1 million.
“Building on the momentum of the Barrett-Jackson touchdown performance, the most-watched television event of the year is the perfect stage for the return of the iconic Supra and its world commercial debut,” said Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America.
The 2020 Supra goes on sale in summer of 2019 and will be available in two grades – 3.0 and 3.0 Premium, as well as a Launch Edition which will be based on the 3.0 Premium grade. Enthusiasts can get their 2020 Supra at a Manufacturer’s Suggested Retail Price (MSRP) starting at $49,990 with the Launch Edition models starting at $55,250.
Please click here for “Wizard” images and credits.
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2018 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.
Leigh Anne Sessions