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Meet Steve. The Dummy.

His job? To walk in front of vehicles.

Steve is a moving dummy (also known as a mannequin) that stands in for a pedestrian crossing a road. Mannequins like Steve – which come in adult and child sizes – mimic different walking speeds and angles to allow for realistic testing situations. 

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Scion to Show Evolution of Youth-Oriented Brand in Display at 2015 New York Auto Show

Scion to Show Evolution of Youth-Oriented Brand in Display at 2015 New York Auto Show

NEW YORK (March 27, 2015) – Bright lights, big city, tremendous new products. At this year’s New York International Auto Show, visitors will see the evolution of Scion through two new models on display for the first time – iM and iA. Revealed to the world in New York, these two vehicles appeal to a savvy generation of young, urban drivers who have unique perspectives and needs.

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Making Ever-better Cars: A Progress Report

Toyota City, Japan, March 26, 2015 -- In the four years since announcing its new Global Vision, Toyota has made significant progress toward achieving sustainable growth by making ever-better cars. This has required a new approach to manufacturing automobiles, with the core aims being greatly improved product development and more competitive production sites. This work is based on the Toyota New Global Architecture (TNGA) and is supported by the cultivation of a skilled and capable workforce.

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Toyota Exhibit at New York Auto Show Features New RAV4 Hybrid and Tacoma Models, Engaging Activations

Toyota Exhibit at New York Auto Show Features New RAV4 Hybrid and Tacoma Models, Engaging Activations

NEW YORK (March 26, 2015) – Want to see what mobility looks like today? Tomorrow? Visitors to the New York International Auto Show will glimpse exactly that when they check out the Toyota exhibit. They’ll see the newest hybrid model in the Toyota line-up, the RAV4 Hybrid. The RAV4 Hybrid, the fuel-efficient iteration of one of the company’s best-selling, award-winning vehicles, is making its world debut in New York. 

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