Learn more about the 2023 Toyota SEMA builds.
LAS VEGAS (Oct. 31, 2023) – Toyota returns to the Specialty Equipment Market Association (SEMA) Show this fall with a new, multi-brand environment based on 2023’s show theme: Track or Trail, Your Thrill Awaits.
Read MoreLAS VEGAS (Oct. 31, 2023) – At one time, 2WD street or “sport” trucks made their presence known on roads everywhere. Lowered, fast and tuned by enthusiasts who focused on performance between stoplights instead of worksites, campsites or trailheads. A […]
Read MoreLAS VEGAS (Oct. 31, 2023) – Toyota announced today that it will be offering a TRD Performance Package for Tundra customers starting in early 2024. Recognizing the opportunity to leverage the new Tundra and its twin turbocharged, i-FORCE V6 engine, […]
Read MoreLAS VEGAS (Oct. 31, 2023) – With the eagerly-anticipated return of the Land Cruiser to the U.S. market, Toyota has paid homage to Land Cruiser’s roots by creating the “FJ Bruiser”—an unstoppable rock crawling beast that can go virtually anywhere. […]
Read MoreLAS VEGAS (Oct. 31, 2023) – The innovative IsoDynamic Performance Seats found in the upcoming 2024 Toyota Tacoma TRD Pro are engineered to make mountains feel like molehills. Leave it to software engineers, then, to create an arcade inspired “TRD Pro Time Attack” video game to showcase just how much smoother they can make off-road driving in real time, all without the need to head to the great outdoors.
Read MoreLAS VEGAS (Oct. 31, 2023) – The Toyota GR Cup Race Series wrapped up the 2023 season with Tyler Gonzales of Copeland Motorsports locking in the points championship and taking the top spot on the podium. He was joined by […]
Read MoreLAS VEGAS (Oct. 31, 2023) – Last year at SEMA, Toyota announced a unique expansion to its accessory portfolio, by bringing well-respected aftermarket brands into the fold. This year, Toyota’s accessory presence will be boosted with an even larger display […]
Read MoreLAS VEGAS (Oct. 31, 2023) – The Toyota Land Cruiser has a pedigree spanning more than seven decades. With an international following and fanatics found across the globe, the Land Cruiser enjoys truly legendary status as the go anywhere, do […]
Read MoreLAS VEGAS (Oct. 31, 2023) – Warner Bros. Pictures and Toyota have collaborated to make the all-new Tacoma a standout in Blue Beetle—DC’s Super Hero who flew into movie theaters this past summer. Directed by Ángel Manuel Soto, written by […]
Read MoreLAS VEGAS (Oct. 30, 2023) – SEMA member companies have selected the all-new Toyota Tacoma as the 2023 SEMA Best Midsize Truck of the Year. This prestigious award marks the second time in three years Toyota has won in the […]
Read MoreToyota will host a walkaround with TV personality, Rutledge Wood, at the 2023 Specialty Equipment Market Association (SEMA) Show on Tuesday, October 31, 2023 at 10:00 a.m. PT. Highlights include new build concepts with a focus on the all-new 2024 Tacoma; the return of Land Cruiser; GR Sportscar Performance and Toyota’s expanding Associated Accessory Products (AAP) Program.
Read MoreSALT LAKE CITY, Utah (August 1, 2023) – Legends never die. Toyota’s off-road icon and longest-running nameplate is making a triumphant comeback to North America for the 2024 model year, returning to its rugged origin. Since its introduction in the […]
Read MoreKONA, Hawaii (May 19, 2023) – The all-new 2024 Toyota Tacoma made its world premiere last night in Pauko, Hawaii, introducing the world to the fourth generation of the best-selling mid-size pickup of the last 18 years. Toyota group vice president and general manager Dave Christ introduced the new truck alongside Tacoma chief engineer Sheldon Brown and CALTY president Kevin Hunter.
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