2023 Marks Return for Toyota to the Performance Racing Industry Show, as it Displays Hot Hatch in NASA’s Booth
PLANO, Texas (Dec. 5, 2023) – Last seen leading the pack at the 2023 National Auto Sport Association (NASA) Championships at Pittsburgh International Race Complex, Toyota’s GR Corolla MORIZO Edition Pace Car will continue its celebrity tour this December with NASA at the Performance Racing Industry (PRI) Show in Indianapolis, Ind.
Taking place December 7-9 at the Indiana Convention Center and Lucas Oil Stadium, the gathering is widely considered to be the world’s premier auto racing trade show. It’s a must-attend event for businesses and professionals from across the automotive racing spectrum.
“At Toyota, we have a passion for motorsports and it’s an honor to support racing enthusiasts and the motorsports industry,” said Mike Tripp, group vice president Toyota division Marketing. “Having the GR Corolla Pace Car at PRI reflects our ongoing commitment to engineer track-inspired and fun to drive vehicles for our customers, and we’re excited to be in the NASA booth this year.”
As part of a program created by Toyota and NASA, every customer who buys a new 2024 Toyota GR Corolla receives a complimentary one-year NASA membership and one complimentary track day at a NASA High Performance Driving Event. This program started in 2019 as a way to give GR Supra owners a performance driving experience under the tutelage of expert instructors. The program has expanded to include all GR sports cars, with the GR86 and the GR Corolla joining their GR Supra stablemate.
The 2024 GR Corolla features a turbocharged, three-cylinder engine delivering 300 hp and 273 lb.-ft. of torque. This remarkable 1.6-liter engine is mated to Toyota’s rally developed GR-FOUR AWD system, which gives drivers a choice of 60-40, 50-50 or 30-70 power distribution to the front and rear wheels. Drivers can also select from four drive modes, ECO, Normal, Sport, or Custom to fit a wide variety of driving situations.
Available exclusively with an intelligent Manual Transmission (iMT), the 2024 GR Corolla is available in three grades: the GR Corolla Core, Premium and Circuit Edition.
“We’re thrilled with our partnership with Toyota,” said NASA CEO, Jeremy Croiset. “Together, we’ve created an amazing way to introduce sports car owners to the world of performance driving in a safe and responsible manner. And it just made sense to have the GR Corolla Pace Car in the NASA booth at PRI this year for everyone in the industry to check out.”
For additional press materials about the GR Corolla please visit the Toyota USA Newsroom here.
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.
Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 26 electrified options.
Through its Driving Possibilities initiative, the Toyota USA Foundation is committed to creating innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 U.S. operating sites.
For more information about Toyota, visit www.ToyotaNewsroom.com.