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Toyota Mobility Foundation Names Innovators in Clean Freight as Detroit Winners of Global Sustainable Cities Challenge
DETROIT (April 23, 2026) – The Toyota Mobility Foundation (TMF) and City of Detroit today announced three winners of TMF’s Sustainable Cities Challenge in Detroit. The announcement marks the conclusion of the three-year competition, designed to accelerate sustainable and inclusive urban mobility solutions.
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NFL Draft Lights the Way: Toyota Serves as Relentless Champion for the Future of Football
PLANO, Texas (April 14, 2026) – As the NFL Draft speeds towards Pittsburgh, Toyota Motor North America is serving as a relentless champion for the future of football by celebrating rising stars, across the youth level, playing FLAG, and those about to enter the NFL. It’s all part of Toyota’s belief: every journey deserves a spotlight.
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2027 Toyota Land Cruiser: Rugged Where It Counts, Premium Where It Matters
PLANO, Texas (April 7, 2026) – The Toyota Land Cruiser enters the 2027 model year with enhancements that further elevate its signature balance of rugged capability and refined luxury. New for 2027, available features include a High Mounted Air Intake and Heated and Ventilated Second-Row Outboard Seats. A new exterior color, Inked, has joined this year’s palette. The 2027 Land Cruiser is expected to arrive at dealerships in Spring 2026, with a Manufacturer’s Suggested Retail Price (MSRP) starting at $57,880.
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All-New 2026 Toyota RAV4 Takes Center Stage in “What’s Your RAV4?” Campaign
PLANO, Texas (April 6, 2026) – Launching today, Toyota’s new marketing campaign, “What’s Your RAV4?”, introduces the all-new 2026 Toyota RAV4 – the 6th generation of America’s best-selling Small SUV. The campaign highlights RAV4’s bold new design, hybrid performance and advanced technology, showcasing the individuality of today’s drivers and inviting them to define what RAV4 means to them.
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Toyota Financial Services Announces Leadership Transition
PLANO, Texas (April 3, 2026) — Toyota Financial Services (TFS) today announced that Scott Cooke, president and chief executive officer, will retire effective June 30, 2026, after more than two decades of distinguished service with the company. Alec Hagey, TFS executive advisor, has been named successor and will assume the role of president and CEO, effective April 6, 2026.
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Toyota Motor North America Reports March, First Quarter 2026 U.S. Sales Results
PLANO, Texas (April 1, 2026) – Toyota Motor North America (TMNA) today reported March 2026 U.S. sales of 211,617 vehicles, down 8.5 percent on a volume basis and down 4.9 percent on a daily selling rate (DSR) basis compared to March 2025. Sales of electrified vehicles for the month totaled 115,422, up 2.5 percent on a volume basis and up 6.6 percent on a DSR basis, representing 54.5 percent of total sales volume.
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