Vice President, Vehicle Marketing and Communications
Toyota Motor Sales, USA, Inc.
Alec Hagey is vice president, vehicle marketing and communications for Toyota Motor Sales (TMS), USA, Inc. His responsibilities include developing product marketing strategies and creative assets, product life-cycle management and the Toyota Dealer Association.
Prior to his current role, Hagey was corporate manager of product marketing for passenger cars at TMS. He was responsible for overseeing the sustainment of marketing strategies and launch efforts around passenger and advanced technology vehicles.
Before his role as corporate manager, Hagey was the general manager of TMS’ New York and Denver sales regions, where he was responsible for directing sales, service and parts, marketing, customer service, market representation and distribution for Toyota division dealers.
Hagey also spent 16 years at Lexus, the luxury division of TMS. He served as the general manager, and, prior to that, the assistant general manager of the Lexus Central area office in Naperville, Ill. Hagey also served as the vehicles operations manager at the Lexus Eastern area office in Parsippany, N.J.
Before his transition back to the field, Hagey was the Lexus dealer advertising manager at Lexus’ national headquarters in Torrance, Calif. Prior to that, Hagey spent nine years at the Lexus Eastern regional office. During that time, Hagey served as the district service and parts manager, district sales manager, certified pre-owned manager, dealer development manager and merchandising manager.
Hagey started his career at the Lexus headquarters as a management trainee in 1990.
Hagey has a bachelor of arts in communications from San Diego State University.