Vice President, Lexus Marketing
Toyota Motor Sales, U.S.A., Inc.
Brian Smith is vice president of Lexus marketing for the luxury car division of Toyota Motor Sales (TMS), U.S.A., Inc.
Smith is responsible for all Lexus marketing activities, including advertising, marketing and lifecycle strategy, incentives, promotions, auto shows, direct marketing, interactive and digital marketing and vehicle accessory pricing.
Since joining TMS in 1982, Smith has held many positions with the company, including vice president of Lexus sales and dealer development, where he oversaw all activities in the sales, distribution, certified pre-owned and market representation departments. Prior to that, he served as truck and SUV corporate marketing manager, responsible for marketing and management of the pickup truck products and all SUVs in addition to the development and implementation of Heartland strategy and full-size pick-up dealer and field readiness.
He also worked as general manager of the Toyota Denver Region, assistant general manager of the Los Angeles Region, field operations manager of the Cincinnati Region and both district manager and district service manager of the Los Angeles Region. Smith has also held various staff manager positions within the Lexus Western Area and the Lexus Central Area during the launch of the Lexus Division.
Smith holds a bachelor’s degree in psychology from the University of Southern California in Los Angeles, Calif.