Toyota Releases Pricing for All-New 2017 Tacoma TRD Pro

Toyota Releases Pricing for All-New 2017 Tacoma TRD Pro

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TORRANCE, Calif., August 2, 2016 – – It’s dirtier than ever and it’s coming soon!  It’s the highly anticipated return of the all-new Toyota Tacoma TRD Pro!  Whether tackling treacherous snow-covered terrain, driving off the beaten path, or surviving extreme conditions where roads fear to tread, the adrenaline-pumping Tacoma TRD Pro will be up for any challenge.

Based on the ninth-generation Toyota Tacoma pickup that launched last fall, the Tacoma TRD Pro will start getting down and dirty when it reaches dealerships later this month.

The Toyota Tacoma rejoins the 2017 model year TRD Pro family with all-new factory-installed off-road equipment designed by the experts at Toyota Racing Development (TRD) to make it EVEN MORE off-road capable than before.

Aimed squarely at extreme off-roading enthusiasts who know the value of body-on-frame construction, and challenge themselves and their trucks and SUV’s in some of the harshest conditions, the new 2017 Tacoma TRD Pro will raise the bar on TRD Pro performance.  Courtesy of TRD, the new Tacoma TRD Pro will add an array of new performance equipment and features, making this a truly next-generation TRD Pro product, and the new benchmark for challenging off-road terrain.
Extreme Exterior for Extreme Performance
The 2017 Tacoma TRD Pro is designed to not only look tough, but to perform in the toughest off-road environment.  Based on the Tacoma TRD Off-Road 4×4 Double Cab Short Bed model in either 6-speed manual (with clutch start-cancel switch) or 6-speed automatic transmission, the new Tacoma TRD Pro will be available in three exterior colors: Cement, Barcelona Red Metallic, and Super White.  The exterior of each Tacoma TRD Pro model will also include:

  • 16-inch TRD black alloy wheels with Goodyear Wrangler® All-Terrain Kevlar®-reinforced tires
  • TRD Pro aluminum front skid plate
  • Rigid Industries® LED fog lights
  • New projector-beam headlights with black bezels, LED Daytime Running Lights (DRL), and auto on/off feature
  • New taillights with black bezels
  • TRD Pro badge on front door with diamond-pattern knurled finish
  • Black TRD Pro and 4×4 rear tailgate badging

Each Tacoma TRD Pro will also come equipped with a heritage-inspired TOYOTA front grille with color-keyed surround, blacked out hood scoop and graphic, color-keyed power outside mirrors with turn signal indicators, color-keyed door handles, black overfenders, and a color-keyed rear bumper.
Interior Sportiness Combined with Convenience Technology
Driving a truck designed for harsh off-road conditions does not mean you also have to live without riding in comfort or the latest safety and convenience technologies.  The new Tacoma TRD Pro combines performance and convenience with standard features that include:

  • Black TRD Pro leather-trimmed heated front seats with TRD Pro logo located on the headrests
  • Leather-trimmed tilt/telescopic steering wheel with audio and Bluetooth®  hands-free phone controls
  • Entune™ Premium Audio with Integrated Navigation and App Suite
  • New for 17MY power sliding rear window with privacy glass
  • TRD shift knob
  • TRD Pro floor mats
  • Rear parking assist sonar
  • Blind Spot Monitor (BSM) and Rear Cross-Traffic Alert (RCTA)

The new Tacoma TRD Pro also includes an analog instrumentation that features a 4.2-inch color Multi-Information Display (MID) with an integrated inclinometer and tilt gauge.  The MID also has outside temperature, odometer, tripmeters, and average fuel economy.
As in all Tacoma models, a GoPro® mount is located on the windshield for serious off-roaders who like to document their exploits with GoPro® HERO cameras.
Pro Performance
The new 2017 Tacoma TRD Pro continues to be all about off-road performance.  The Tacoma TRD Pro will be powered by a 3.5-Liter V6 DOHC 24-valve direct-injection Atkinson-cycle engine with VVT-iW (Variable Valve Timing-intelligent Wide) intake and VVT-I exhaust. 
Tacoma TRD Pro really earns its off-road cred through suspension and exhaust enhancements that include:

  • FOX 2.5 Internal Bypass shocks tuned by TRD
  • TRD-tuned front springs with a 1-inch lift
  • TRD-tuned rear suspension with progressive-rate off-road leaf spring
  • TRD cat-back stainless steel exhaust system

Every Tacoma TRD Pro will be equipped with 4WDemand part-time 4WD with a transfer case and Automatic Limited-Slip Differential (Auto LSD) that are both electronically-controlled.  Also standard will be a V6 Tow Package that includes a Class-IV towing receiver hitch, ATF cooler (automatic only), engine oil cooler, power steering cooler, 130-amp alternator, 4- and 7-pin connector with convertor, and Trailer-Sway Control (TSC).

The added traction of 4WD is great, but with Active Traction Control (A-TRAC), it’s even better!  Equipped only on the Tacoma TRD Pro manual, A-TRAC is a 4WD traction control system that uses the 4-channel ABS system to control power flow to the front and rear wheels, all without cutting throttle input, to help make traction no matter where you may be.

When the trail gets challenging, Tacoma TRD Pro’s Crawl Control (CRAWL) will help drivers conquer their off-road adventure.  Equipped on automatics only, this advanced system automatically modulates the throttle and brakes on five low-speed settings so you can keep your focus on navigating across difficult terrain.

Equipped on Tacoma TRD Pro automatic is the Toyota Multi-terrain Select system.  With five modes to choose from, the system helps regulate wheel spin by automatically adjusting the engine throttle and traction control.  When combined with Goodyear Wrangler All-Terrain tires with tough Kevlar construction, Multi-terrain Select helps enhance traction dramatically, meaning you can get back to the fun more quickly.
Tacoma TRD Pro’s Hill Start Assist Control (HAC), equipped on automatic transmission models only, helps you safely get up those hills.  This technology helps minimize Tacoma from rolling backward when you move your foot from the brake to the gas pedal, so you can move upward with confidence.
An electronically controlled locking rear differential is also standard to help distribute engine power evenly to both rear wheels so they move at the same speed, providing more grip in low-traction conditions.
Value Pricing
The manufacturer’s suggested retail price (MSRP) for the Tacoma TRD Pro will range from $40,760 for the Double Cab with a 3.5-liter V6 and 6-speed manual transmission to $42,760 for the Double Cab V6 with a 6-speed automatic transmission.

The MSRP for the Tacoma TRD Pro does not include the delivery, processing, and handling (DPH) fee of $940.  The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

7597 Tacoma TRD Pro 4×4 Double Cab V6 6MT $40,760
7598 Tacoma TRD Pro 4×4 Double Cab V6 6AT $42,760


  Tacoma TRD Pro
Wheels -16” TRD black alloy
-Aggressive wheel offset widens the track +1.0-inch front and rear
Tires -Goodyear Wrangler® All-Terrain Kevlar®-reinforced tires
Shocks FOX 2.5 Internal Bypass shocks Tuned by TRD
– Front: TRD-tuned FOX 2.5 Internal Bypass Coil-overs with TRD coil springs
– Rear: TRD-tuned FOX 2.5 Internal Bypass Shocks with TRD Off-Road specification Leaf Springs
– 2.5-inch diameter aluminum bodies
– FOX patented Internal Bypass technology
– Position-sensitive damping
– Internal Floating Pistons (IFP)
– Hardened, oversized shock shafts are protected by redundant dust boots
– Improved suspension droop travel and bottom out resistance
Springs -Unique TRD-Tuned front springs provide a 1-inch lift
-TRD-tuned rear suspension includes progressive-rate leaf springs from TRD Off-Road models
Exhaust TRD cat-back exhaust system
– Made from 304 stainless steel; utilizes precise CNC mandrel bends
– Single right side exit with chrome-plated dual-walled tip embossed with TRD logo
– More aggressive and distinctive exhaust note
Fog Lights – Rigid Industries® LED fog lights
– Cool white (6500K) light color with high intensity, wide beam pattern
– Instant On/Off
– SAE J583 Compliant Fog Lamp (50 state compliant); RoHS Compliant
– Rigid Industries® is a registered trademark of JST Performance, LLC d/b/a Rigid Industries
Skid Plate  – TRD PRO front skid plate
 – Constructed of ¼-inch aluminum
Exterior – Unique heritage-inspired “TOYOTA” front grille with color-keyed surround
– Blacked-out hood scoop and graphic
– Black bezel headlights, taillights, and overfenders
– Color-keyed mirrors, door handles, rear bumper
– Black “TRD PRO” badge on front door with diamond-pattern knurled finish
– Black TRD Pro and 4×4 rear tailgate badging
Exterior Colors -Cement, Barcelona Red Metallic, or Super White
Interior – Black TRD Pro Leather-trimmed heated front seats with TRD Pro logo (located in headrest)
– TRD Shift Knob
– TRD Floor Mats

NOTE TO EDITORS:  Photos and video to accompany this story are available and can be retrieved in digital form by media without charge at

Toyota Division Communications
Sam Butto                    (310) 468-7728 or [email protected]
Nate Martinez              (310) 468-5134 or [email protected]
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