Toyota Supports Critical Red Cross Assistance as Natural Disasters Push Thousands from Their Homes

Read More

Enables Swift Response When Disasters Strike as a Member of the Red Cross Disaster Responder Program
Launches Company-Wide Employee Match Program To Bolster Support in Communities Where Team Members Live and Work

Plano, Texas, Jan. 7, 2016 — As communities across the South and the Great Plains face a barrage of natural disasters, Toyota is supporting the American Red Cross’s critical relief efforts in affected regions, such as North Texas and the Dallas area, including Plano, which is the site of the company’s new North American headquarters. Toyota’s support is also advancing relief efforts in other hard-hit regions where it operates, such as Alabama, Mississippi and Missouri. As a member of the American Red Cross Disaster Responder Program since 2014, Toyota has been making annual contributions of $250,000 so that the nonprofit organization is poised to provide immediate assistance to those affected by disasters, including food, shelter and emotional support, as well as help during the recovery process.
In the wake of this most recent spate of disasters, Toyota will also sponsor a matching gift campaign, where the company will match team member donations to the American Red Cross during the month of January. Toyota has supported the organization over the last decade through corporate giving and matching gift programs for a total of approximately $8 million in contributions. The company has also donated vehicles for ongoing support in disasters large and small, which have become part of the Red Cross’s fleet.
“At Toyota, we know that when disaster strikes, every minute counts,” says Latondra Newton, Group Vice President and Chief Social Innovation Officer, Toyota Motor North America. “That’s why we joined the Red Cross Disaster Responder Program to help ensure that vital support and services are at the ready when disasters happen. Our thoughts are with all those affected by these terrible events as they work to recover and rebuild.”
“We have been out helping people affected by these massive storms since before Christmas and will continue to support them as long as we are needed,” said Brad Kieserman, Vice President, Disaster Services Operations and Logistics for the Red Cross. “We depend on generous financial donations to provide comfort and hope to people in need. This is especially true right now when so many have lost everything and holiday celebrations for so many families were tragically interrupted.”

Hundreds of trained Red Cross disaster workers opened shelters for those affected, providing meals, distributing comfort kits and clean-up supplies and meeting with those affected to help them plan their next steps. More than 2,000 homes have been damaged by storms across the affected areas and the number could increase.
The Red Cross will be helping people affected by this storm for weeks and months to come, while responding to other emergencies. The public can help by donating to Red Cross Disaster Relief to support disasters big and small by visiting, calling 1-800-RED CROSS or texting the word REDCROSS to 90999 to make a $10 donation.
In addition to supporting the relief efforts of the American Red Cross, Toyota Financial Services (TFS) and Lexus Financial Services (LFS) are offering the possibility of several payment relief options to customers in affected areas. Customers can find out if they are eligible by calling customer service (800-874-8822 for TFS customers and 800-874-7050 for LFS customers).

About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit
About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please or visit us on Twitter at @RedCross.

Aaron S. Fowles
Toyota Motor North America, Inc.
[email protected]


Email Sign Up

Enter your email address below to sign up for email alerts.

*Indicates Required