Toyota Family Learning, a partnership between Toyota and the National Center for Families Learning, is one of nearly 150 Commitments to Action in the 25th Anniversary of the White House Initiative on Educational Excellence for Hispanics

NEW YORK, Oct. 16, 2015 — Toyota and the National Center for Families Learning (NCFL) answered a call to action made by the White House Initiative on Educational Excellence for Hispanics, and in the spirit of what President Obama calls a “shared responsibility,” that challenges public and private sectors to create Commitments to Action that will build on, and accelerate federal, state, and local investments in high-quality education, from cradle-to-career, for the nation’s Latino communities.  
Toyota Family Learning, a partnership between Toyota and NCFL, is among the 150 Commitments to Action that total an investment of $340 million announced by the President today on the culmination of the 2015 Hispanic Heritage Month.
“It is an honor to celebrate Hispanic Heritage Month and the Initiative’s 25th anniversary with the release of nearly 150 commitments to action that will help strengthen the educational outcomes and opportunities for the Hispanic community from cradle-to-career,” stated Alejandra Ceja, executive director of the White House Initiative on Educational Excellence for Hispanics. “These commitments will bring critical resources to Latino students and families across this country, are examples of meaningful investments being made in support of the largest, youngest and arguably the fastest growing minority community in the country and will help fulfill America’s future.”

Toyota Family Learning is a two-generation solution to educational challenges that responds to societal changes and opportunities. This six-year nationwide program was created to address educational needs and provide opportunities for low-income and ethnically diverse families to roll up their sleeves and build stronger communities.
“Toyota Family Learning promotes an inclusive approach to a child’s education that empowers families to learn together through service learning and mentoring, leveraging technology in the process,” said NCFL president and founder Sharon Darling.

“Toyota is proud to join the White House Initiative on Educational Excellence for Hispanics with Toyota Family Learning, helping to bring education into family life,” said Patricia Salas Pineda, group vice president of Toyota’s Hispanic Business Strategy Group. 

To learn more about the Initiative and to view the major commitments to action in response to the initiative’s call to action, visit: To view the full list of Commitments to Action visit To learn more about Toyota Family Learning visit

About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  
About the National Center for Families Learning
The National Center for Families Learning (NCFL) is a national nonprofit organization dedicated to helping adults and children learn together. NCFL creates and deploys innovative programs and strategies that support learning, literacy, and family engagement in education. NCFL collaborates with educators, advocates, and policy-makers to help families construct hotspots for learning wherever they go. For more information on NCFL’s 25-year track record, visit
Toyota Family Learning is the most recent initiative made possible by the 24-year partnership between NCFL and Toyota.  Together, NCFL and Toyota have helped more than one million families around the country make significant progress in school, in their homes and in their communities.

Luis Rosero
Director, Hispanic Business Strategy Group
Toyota Motor Sales, USA, Inc.
Phone – 212.715.7493
Mobile – 646.512.1406 
[email protected]


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2015 NCFL - Toyota Family Learning Answers a White House Call to Action to Invest in Latino Communities

Alejandra Ceja, executive director of the White House Initiative on Educational Excellence for Hispanics and NCFL president and founder Sharon Darling in Washington DC

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