Toyota and Broccoli City to Discuss Environmental Gentrification and its Impact on African-American Communities

Toyota and Broccoli City to Discuss Environmental Gentrification and its Impact on African-American Communities

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Prominent “green” leaders of color will discuss environmental issues such as social displacement and the future of urban America during an in-depth panel discussion

PLANO, Texas (April 23, 2018) – The Toyota Green Initiative (TGI) will be at the pulse of one of the country’s most eco-conscientious, vibrant and well-attended green festivals, Broccoli City. Moderated by actress Amanda Seales of HBO’s Insecure, the brand will host a panel discussion on Environmental Gentrification, with panelists Grace Mahary (Project Tsehigh), Laz Alonso (Actor, Toyota Green Coalition Member), Kerene Tayloe (Green 4 All) and LaTricea Adams (Black Millennials for Flint) during the Fourth Annual Broccoli City Festival in Washington, D.C. The panel will take place on Thursday, April 26 at the Google office in Washington, D.C.
From the booming solar industry to the fight for climate change, the movement for greener cities continues to be at the forefront of Millennials’ conversation and activism. As cities learn to adapt to their new economic and demographic realities, equitable economic and environmental development policies are an important ingredient in a larger strategy to ensure that all citizens and neighborhoods benefit from change and growth and have a stake in the future of their communities.
Taking a pause from music and art, a conversation on this environmental gentrification topic will take centerstage during a festival that received a humble start as a platform to simply elevate dialogue on sustainability in the historic Congress Heights Neighborhood. In partnership with brands like Toyota, it has evolved into a high-energy, influential gathering of urban Millennials from around the world.
The featured session will examine how urban sustainability initiatives can unintentionally contribute to driving up rents and driving out residents in underserved communities. The panel of green experts, public officials, and activists will examine this growing link between environmental improvement and social displacement, and ask, will this “green wave” benefit all and what will it mean to include affordable housing and equity within sustainability efforts.
Working to “redefine the cool” towards people being active and engaged participants in their community, festival organizers use Broccoli City to create a culture that celebrates and rewards individuals who are doing the work to make their communities healthier. The Toyota Green Initiative, developed by Toyota in 2008, has been a catalyst for promoting sustainability and community service across the country. The continued partnership between Toyota and Broccoli City has created a unique synergy to empower young African-Americans to be change-makers and good stewards.
“We know we are making connections that count when we engage with the audience at the Broccoli City Festival. These are young people who are the faces of progress, participate in the conversation and lead the work. Toyota is proud to support them through this unique event,” says Alva Adams-Mason, national manager, Toyota diversity dealer relations. “We look forward to participating in the dialogue on environmental gentrification with such aware and active change agents from around the country.”

To keep up with all of the TGI action at the Broccoli City Festival, follow #ToyotaGreen.

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.  
Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit

Zachary Reed
[email protected]


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2018 Broccoli City Panel

Toyota’s Mia Phillips, along with green experts and other corporate executives, discuss corporate responsibility at the 2017 BroccoliCon. Toyota has been a partner of BroccoliCon and the Broccoli City Music Festival for five years and returns this year, sponsoring a featured panel, which will focus on environmental gentrification. 

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