The All-New 2022 Tundra is ‘Born For This’ in Toyota’s Second Big Game Ad

The All-New 2022 Tundra is ‘Born For This’ in Toyota’s Second Big Game Ad

Toyota Tundra Ad Stars Tommy Lee Jones, Leslie Jones, Rashida Jones and Nick Jonas

PLANO, Texas (Feb. 13, 2022) – The stars align in Toyota’s second Big Game ad, “The Joneses,” as Tommy Lee Jones, Leslie Jones, Rashida Jones and Nick Jonas try to keep up alongside the biggest star of them all, the all-new 2022 Toyota Tundra.

The all-new 2022 Toyota Tundra has been years in the making and you only get one chance to make a first impression” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “It’s only fitting that we launch the all-new Tundra, our biggest U.S. campaign launch ever, alongside this caliber of star power on the world’s largest advertising stage.”

The 60-second ad, which premiered at the start of the Toyota Halftime Report, opens with two all-new Tundras racing through the countryside on an off-road expedition. The drivers are revealed to be none other than Tommy Lee Jones and Leslie Jones. Suddenly, another all-new Tundra pulls out of nowhere – it’s Rashida Jones – overtaking them as the three barrel through the mud, snow and mountains in a heart-pounding rivalry. They peer over at each other, a glint of challenge in their eyes as a fourth Tundra joins the group – all perplexed as to who it could be. The truck pulls up revealing Nick Jonas behind the wheel. With the group’s reluctant approval, Nick joins in as the voice-over reads “stay ahead in the all-new Tundra.”

“The Joneses” was created by Toyota’s agency of record, Saatchi & Saatchi and directed by veteran filmmaker Bryan Buckley.

“I’ve directed many Big Game commercials,” said two-time Academy Award nominated director Bryan Buckley. “Each shoot brings its own excitement, but the star power of the actors and the all-new 2022 Toyota Tundra took it to an epic level.”

Viewers who tuned into the Big Game on Telemundo were treated to “Born to Lend a Hand” at the start of the Toyota Halftime Report, a 60-second spot featuring the all-new Tundra created by Conill Advertising and directed by Nicolai Fuglsig.

Toyota’s previously-released Big Game 60-second spot “Brothers” shares an inspiring message of determination and spotlights the power of sport by profiling real-life brothers, Brian and Robin McKeever. The cross-country skiing pair have together earned 10 Paralympic medals. “Brothers” ran in the 1A position of the Big Game. “Brothers” was created by Saatchi & Saatchi, in partnership with Dentsu and directed by Seb Edwards.

For credits, please click here.

About Toyota 

Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.   

Toyota directly employs more than 48,000 people in North America who have contributed to the design, engineering, and assembly of nearly 43 million cars and trucks at our 13 manufacturing plants.  By 2025, Toyota’s 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles.  With the more electrified vehicles on the road than any other automaker, more than a quarter of the company’s 2021 North American sales were electrified.

Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.ToyotaNewsroom.com.

 

Marissa Borjon
Toyota Motor North America
469-292-6395
marissa.borjon@toyota.com

Jana Hartline
Saatchi for Toyota
310-738-4612
jana.hartline@saatchi.com

For customer inquiries, please call: 800-331-4331

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Toyota’s Big Game ad “The Joneses” launches the all-new 2022 Tundra and features Tommy Lee Jones, Leslie Jones, Rashida Jones and Nick Jonas.

Toyota_Big_Game_The_Joneses_1

A scene from Toyota’s Big Game ad, “The Joneses.”

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A scene from Toyota’s Big Game ad, “The Joneses.”

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A scene from Toyota’s Big Game ad, “The Joneses.”

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A scene from Toyota’s Big Game ad, “The Joneses.”

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Leslie Jones is among the celebrity cast featured in Toyota’s Big Game ad for the all-new 2022 Toyota Tundra.

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Nick Jonas stars alongside a celebrity cast in Toyota’s Big Game ad, “The Joneses” featuring the all-new 2022 Toyota Tundra.

Toyota_Big_Game_The_Joneses_Rashida_Jones

Rashida Jones stars alongside a celebrity cast in Toyota’s Big Game spot, “The Joneses,” for the all-new 2022 Toyota Tundra.

Toyota_Big_Game_The_Joneses_Tommy_Lee_Jones

Tommy Lee Jones is among the celebrity cast featured in Toyota’s Big Game ad for the all-new 2022 Toyota Tundra.

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Toyota’s spot “Born to Lend a Hand” by Conill Advertising features the all-new 2022 Toyota Tundra.

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Real-life brothers, Brian and Robin McKeever, star in Toyota’s Big Game ad titled, “Brothers.”

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Toyota’s Big Game ad, “Brothers,” takes viewers on a journey of the lives of real-life brothers, Brian and Robin McKeever.

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Brian and Robin McKeever, who star in Toyota’s Big Game ad, developed their passion for cross-country skiing at a young age.

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"The Joneses"

Toyota’s Big Game ad “The Joneses” launches the all-new 2022 Toyota Tundra and features Tommy Lee Jones, Leslie Jones, Rashida Jones and Nick Jonas

“Born to Lend a Hand”

Toyota’s all-new 2022 Tundra is featured in “Born to Lend a Hand” developed by Conill Advertising.

“Born to Lend a Hand” (Spanish)

Toyota’s all-new 2022 Tundra is featured in “Born to Lend a Hand” developed by Conill Advertising.

“Brothers”

Toyota’s agency of record, Saatchi & Saatchi in partnership with Dentsu, developed the creative for the Big Game spot “Brothers.”

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Behind-the-scenes footage of Toyota’s Big Game spot, “Brothers.”

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