TORRANCE, Calif., (March 7, 2014) – Coolness has a name: the Scion FR-S. For the second year in a row, editors at Kelley Blue Book www.kbb.com named the Scion FR-S to the top of their “10 Coolest New Cars Under $25,000 of 2014.” The annual consumer resource list highlights affordable vehicles for drivers of all lifestyles, each that bring a subjective “cool factor.”
Kelley Blue Book praised the 2014 FR-S for its rear-wheel drive, lightweight design that allows the driver to feel fully in tune with the car. Even when compared to higher priced vehicles, editors called the FR-S a driver’s car with the style and modern updates to excite those behind the wheel.
“Kelley Blue Book’s KBB.com again captures the full experience and affordability of the Scion FR-S with a top spot on its 10 Coolest New Cars Under $25,000 list,” said Scion Vice President Doug Murtha. “Drivers and industry experts continue to tell us the FR-S brings together the style, handling and elusive fun factor that’s needed in this segment and on the roads. We’re happy to deliver.”
The 2014 Scion FR-S is priced at $24,700 MSRP with a six-speed manual transmission or $25,800 MSRP with a six-speed automatic transmission with paddle shifters and Dynamic Rev Management® technology. It comes standard with the Scion Display Audio System featuring a 6.1-inch LCD touchscreen, AM/FM/CD/HD Radio™ technology, hands-free phone capability, music streaming via Bluetooth® wireless technology and AUX/USB port with iPod® connectivity.
For more on the 2014 winners, visit www.kbb.com/car-reviews-and-news/top-10/coolest-cars-under-25000-2014.
All prices listed above exclude the delivery, processing and handling (DPH) fee of $755.
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features five groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports car. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.
NOTE TO EDITORS: Photography and digital assets can be found at www.ScionNewsroom.com.