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At 50 mpg, the 2010 Toyota Prius is a game changer
Los Angeles Times: A calculator can be the plaything of the damned. Allow me to demonstrate.
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A Sneak Peek at the Next Generation Prius
King5.com: Prius. The very mention of that name must send waves of envy though the halls of every car company in the world.
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2010 Toyota Prius: More efficiency–but still boring to drive
AutoWeek: The 2010 Toyota Prius is almost all-new in almost every department. It does just about everything the previous Prius did better. But you might not realize any of that when you drive it.
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Cheerful New Prius Declares War on Insight
Edmunds.com: At the launch of the 2010 Toyota Prius, Bob Carter, group vice president and general manager for Toyota Motor Sales U.S.A., tells us, "We'll face two challenges when the Prius goes on sale: the economy and the 2010 Honda Insight.
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Review: 2010 Toyota Prius Gets 70+ MPG
All Cars Electric: Slated to reach dealerships in late May, the new 2010 Toyota Prius proves to be one of the best hybrids on the market today.
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2010 Toyota Prius: The Green Giant
The Auto Channel: In the U.S. alone, Toyota has sold more than 670,000 Prius hybrid models.
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Driven: 2010 Toyota Prius
Nextautos.com: It has become almost passé to criticize Toyota products for being rather soulless, yet utterly effective, to drive. Prius, especially in the ubiquity that it has earned in its last generation, has toiled famously under the “appliance” descriptor—serving up masses of consumers with a high-mileage, low-effort driving experience.
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Third generation Prius adds tech features, better mileage and more power
The Chicago Sun-Times: really didn’t think it was possible. During the press conference, Akihiko Otsuka, chief engineer for the 2010 Toyota Prius, issued a challenge. He said that he managed to get 62.9 mpg during a one-hour drive, and he dared all the journalists in the room to do better.
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First Drive: 2010 Toyota Prius puts up BIG numbers
autobloggreen.com: When you sit in the 2010 Toyota Prius, you notice all those little things that provide the "Prius experience" – the shift lever, information screen, center-mounted instrument panel – are all present, but they're slightly different and noticeably improved.
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2010 Toyota Prius – First Drive Review
Car and Driver: We’ve never gotten too excited about the Toyota Prius around here.
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