Performance Takes Center Stage at Toyota’s 2014 SEMA Booth

Performance Takes Center Stage at Toyota’s 2014 SEMA Booth

TORRANCE, Calif., Oct. 27, 2014 — Toyota’s 2014 Specialty Equipment Market Association (SEMA) Show presence will be focused on its performance legacy — past, present and future. The Toyota display booth will feature fifteen unique vehicles that boldly underscore the company’s commitment to truly push the limit of both man and machine. Whether on the racetrack, out in the desert or on the street, this year’s SEMA booth puts an exclamation point on what it means to accessorize.

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Toyota Reveals 2015 Camry Race Car

Toyota Reveals 2015 Camry Race Car

CONCORD, N.C(Oct. 11, 2014) -- Toyota Motor Sales, U.S.A., Inc. (TMS) and TRD, U.S.A. (Toyota Racing Development) today introduced the new 2015 Toyota Camry race car that will compete in NASCAR Sprint Cup Series (NSCS) competition beginning next season. 

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Formula Drift Wins Within Reach for Scion Racing

Formula Drift Wins Within Reach for Scion Racing

TORRANCE, Calif. (Oct. 7, 2014) – Formula DRIFT victory is close enough to taste. Scion Racing sits in first place going into the series’ final round, competing for its first-ever Formula DRIFT manufacturer’s cup. Leading the team’s success is 2014 Hankook tC driver Fredric Aasbo, currently in second place. If Aasbo wins the driver’s championship, it would lead to Scion Racing’s first Formula DRIFT Cup, as well.

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Rollin’ with Joe

Rollin’ with Joe

What comes from beans and offers an aroma more addictive than new car smell? Yes, coffee.
 
It’s National Coffee Day, and we want to honor this pleasing beverage by celebrating the king of all coffee cup holders – the car.

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2015 Toyota Highlander: Room for Up to Eight in a Package That’s a Perfect Ten

2015 Toyota Highlander: Room for Up to Eight in a Package That’s a Perfect Ten

It’s turning heads all over town.  What really sets the 2015 Highlander apart from its competitors is a distinct balance of style, comfort, performance and utility. Three powertrain choices stand out, including Hybrid Synergy Drive which delivers 280 total system horsepower and segment-leading fuel economy. The others include a 2.7-liter 4-cylinder and a 270-horsepower 3.5-liter V6. The four and the V6 are both mated with a six-speed automatic transmission.

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2015 Toyota Corolla Shows What It Takes to Be a World Leader

2015 Toyota Corolla Shows What It Takes to Be a World Leader

A famous fast-food eatery boasts how many billions of burgers it has sold since 1955. If the Toyota Corolla carried such a sign, it would read, “40 million sold since 1966.” The current generation Corolla, introduced to the U.S. market for 2014, leads all nameplates worldwide, and the updated 2015 model amply demonstrates why.

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A Family Van Affair: 2015 Toyota Sienna Makes Room for Eight – and Is the Only Van In Its Segment Available with All-Wheel Drive

A Family Van Affair: 2015 Toyota Sienna Makes Room for Eight – and Is the Only Van In Its Segment Available with All-Wheel Drive

The family van is alive and thriving, especially when it’s the 2015 Toyota Sienna debuting refreshed exterior styling packed with added safety, convenience and multi-media features. The 2015 Sienna, the only family van to offer an all-wheel drive option, is the ideal choice for hauling a large family, or loading up all your stuff for a weekend getaway.  Inside, Sienna really shines with an array of upgraded interior appointments and new convenience features allow the family hauler to remain kid-friendly, but in a parents rule environment.

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