Scion’s Dual Vehicle Launch Opens Striking Options for Younger Drivers
Auto Shows & Events

Scion’s Dual Vehicle Launch Opens Striking Options for Younger Drivers

March 31, 2015

NEW YORK – March 31, 2015 – In one thrilling act, two new Scion vehicles owned the stage on the eve of the New York International Auto Show. The all-new Scion iM made its debut for hundreds gathered at ArtBeam gallery. The iM offers young buyers a fun-to-drive, high-style, high-content, high-MPG rated hatchback for a whole lot less than they’d expect. Sharing the spotlight was the all-new Scion iA. It’s Scion’s first-ever sedan, remarkably sporty and very affordable. Both vehicles will arrive in dealerships this September.

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Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages
News

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

March 30, 2015

NEW YORK, NY, March 30, 2015 - The world’s first compact crossover sport utility vehicle (SUV) and the world’s first luxury crossover SUV are helping to bring advanced safety technology to the mass market; raising the bar and lowering the price.  The move is a major stride towards Toyota’s vision of a mobility future that improves safety and is more convenient for everyone, bringing a package of automated driver assist technologies closer to the mainstream.
 

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Amy Purdy to Pace Daytona 500 In Bold, New Toyota Camry
Corporate

Amy Purdy to Pace Daytona 500 In Bold, New Toyota Camry

February 19, 2015

DAYTONA BEACH, Fla. (Feb. 18, 2015) -- Toyota Motor Sales (TMS) U.S.A., Inc. and Daytona International Speedway today announced that ‘Dancing With the Stars’ finalist and Paralympics bronze medalist Amy Purdy will serve as the official pace car driver for the 2015 Daytona 500 on Sunday, Feb. 22.

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Toyota Exhibit at 2015 North American International Auto Show to Showcase All-New 2016 Tacoma
Auto Shows & Events

Toyota Exhibit at 2015 North American International Auto Show to Showcase All-New 2016 Tacoma

January 09, 2015

DETROIT, Jan. 9, 2015 – When the all-new 2016 Toyota Tacoma is revealed at the 2015 North American International Auto Show (NAIAS), it joins the company’s expansive exhibit, which will show the broad scope of the world’s most progressive full-line automotive manufacturer. The Toyota exhibit at Detroit’s Cobo Center is a diversity of production vehicles, alternative fuel and safety technologies, motorsports and future mobility concepts.

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The Toyota Mirai Brings the Future to Your Driveway
Advanced Technology

The Toyota Mirai Brings the Future to Your Driveway

November 17, 2014

TORRANCE, Calif., (Nov. 17, 2014) – For the second time in a generation, Toyota has re-imagined the future of mobility.
 
The Toyota Mirai is a four-door, mid-size sedan with performance that fully competes with traditional internal combustion engines – but it uses no gasoline and emits nothing but water vapor. The groundbreaking fuel cell electric vehicle is powered by hydrogen, re-fuels in about five minutes, and travels up to 300 miles on a full tank.
 
Mirai will be available to customers in California beginning in fall 2015, with additional markets tracking the expansion of a convenient hydrogen refueling infrastructure. Powered by an industry-leading fuel cell electric drivetrain and supported by an exceptional 360-degree ownership experience, Mirai marks a turning point for consumer expectations for a zero-emission vehicle.

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Somebody’s Watching You, Alright…Your Teen Driver
News

Somebody’s Watching You, Alright…Your Teen Driver

November 06, 2014

NEW YORK (Nov. 6, 2014) – Put down that cup of coffee when you’re driving, Mom. And forget about checking that text while behind the wheel, Dad. Parents may think their teens aren’t paying attention to them, but the truth is the exact opposite. Safety research by Toyota and the University of Michigan Transportation Research Institute (UMTRI) reveals that parents are the number one influence on how their teenager will drive.  

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Pair of Toyota Tundra Monster Trucks Take SEMA by Storm
Auto Shows & Events

Pair of Toyota Tundra Monster Trucks Take SEMA by Storm

October 30, 2014

TORRANCE, Calif., Oct. 30, 2014 — Toyota will be underscoring its commitment to supporting the off-road enthusiast lifestyle by fielding a pair of over-the-top monster trucks based on the 2014 Tundra at this year’s Specialty Equipment Market Association show in Las Vegas. Both builds share the Tundra as their base platforms and pay homage to worthy causes.

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