Cinco Puertas, Hatch y Espacio para Aventuras: Flamante Scion iM 2016 Listo para Hacer que el Segmento Hatchback Sea Más Divertido

Si el nombre del flamante Scion iM 2016 significara “mensaje instantáneo”, el mensaje que recibirían los jóvenes compradores sería que pueden adquirir un hatchback divertido de manejar, elegante, densamente equipado y clasificado como excelente en MPG por mucho menos dinero de lo que piensan. El flamante Scion iM llega a los concesionarios este otoño con un precio inicial de $20,000. Siguiendo la práctica usual de Scion, el precio es por un modelo mono especificaciones equipado con los extras que ofrece la competencia.

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Summer Travel Safety 102: Stay on Your Toes and Keep Your Eyes on the Road

Ah, the summer road trip…a perfect time to relax as you rock and roll toward the family vacation. But if you’re sampling the latest mocha offering from an omnipresent coffee chain or arguing with your teen about whether Tame Impala is the new Beatles, driving should be you not.

According to a 2006 study, driver inattention – from fatigue or a driving distraction -- was a contributing factor in nearly 80 percent of crashes. Nearly 80 percent. Or four out of five.

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Toyota Mirai Takes to the Track

RICHMOND, VA. (April 23, 2015) – Toyota today announced the 2016 Toyota Mirai, a hydrogen fuel cell electric vehicle, will pace the Toyota Owners 400 NASCAR Sprint Cup Series race at Richmond International Raceway on Saturday night, April 25.

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Multi-City Scion Motivatour Program Helps Entrepreneurs Reach Next Level

Multi-City Scion Motivatour Program Helps Entrepreneurs Reach Next Level

TORRANCE, Calif. (April 13, 2015) – With Scion’s help, young entrepreneurs are moving from the “hot seat” to the front seat and driving their businesses forward. Industry trendsetters including fashion designer Christian Siriano, Charles Adler, co-founder of Kickstarter, and Candace Nelson, founder of Sprinkles Cupcakes (among others), recently listened to business pitches inside a Scion xB and helped Scion select which entrepreneurs to support with funding, mentorship or a vehicle.
 

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Five Doors, a Hatch and Room for Adventure: All-New 2016 Scion iM Ready to Fire Up the Fun Hatch Segment

Five Doors, a Hatch and Room for Adventure: All-New 2016 Scion iM Ready to Fire Up the Fun Hatch Segment

NEW YORK – March 31, 2015 – If the badge on the all-new 2016 Scion iM stood for “instant message,” the message to young buyers would be that they can now get a fun-to-drive, high-style, high-content, high-MPG rated hatchback for a whole lot less than they’d expect. The all-new Scion iM arrives in dealerships this fall, starting under $20,000. In true Scion practice, that’s for a mono-spec model equipped like an upgrade model from competitors.

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Sports Sedan that Shouts Success

Sports Sedan that Shouts Success

NEW YORK – March 31, 2015 – Scion is expanding its line-up in more ways than one. In addition to adding a new vehicle to its stable, it’s also adding its first-ever sedan, the remarkably sporty, yet very affordable, 2016 Scion iA.

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