The Stars Come Out For Toyota at 2015 SEMA Show

The Stars Come Out For Toyota at 2015 SEMA Show

TORRANCE, Calif., (Oct. 29, 2015) — There will be stars as bright as the cars around them at Toyota’s 2015 Specialty Equipment Market Association (SEMA) Show display. Autograph and photo opportunities will be available at select times from Tuesday, November 3, through Thursday, November 5.

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Cool Is the New Hot at Toyota’s SEMA Display

Cool Is the New Hot at Toyota’s SEMA Display

TORRANCE, Calif., (Oct. 27, 2015) — Just how cool a vehicle can be will be abundantly clear at Toyota’s 2015 Specialty Equipment Market Association (SEMA) Show display, where 14 custom vehicles will exemplify the brand’s passion for driving pleasure—in every kind of Toyota.

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2016 Toyota Land Cruiser: A Luxurious Bridge Between Civilization and Adventure

2016 Toyota Land Cruiser: A Luxurious Bridge Between Civilization and Adventure

How do you improve ultimate? The Toyota Land Cruiser has long been the brand’s ultimate-capability, ultimate-luxury SUV, and for 2016 Toyota is ratcheting up the meaning of that term. New exterior and interior design features are the obvious changes made to the 2016 Land Cruiser, while new safety technology, a major drivetrain upgrade and enhanced multimedia features make this makeover far more than metal-skin deep.

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2016 Toyota Prius c Goes Small on Fuel Consumption, BIG on Safety and Bold on Color

2016 Toyota Prius c Goes Small on Fuel Consumption, BIG on Safety and Bold on Color

The 2016 Toyota Prius c may be the smallest of the brand’s eight hybrid models, but the new-for-2016 Toyota Safety Sense-C system gives it a big advantage over other small cars. And no other car in the compact segment can touch its remarkable 53-MPG EPA-estimated city fuel economy, making Prius c big on eco and fun. A new Persona Series Special Edition combines eye-grabbing color combos and other upgrades.

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Toyota Unveils Advanced Technologies in All-New Prius

Toyota Unveils Advanced Technologies in All-New Prius

TORRANCE, Calif., Oct. 13, 2015 - - In its fourth generation, the Toyota Prius is set to take on new markets with groundbreaking environmental performance, a stylish new design, and a fun-to-drive spirit. Today, Toyota is proud to unveil the technological advances that enable its hybrid flagship to break the mold while still remaining true to form.

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Scion Racing Sits Atop Formula DRIFT Standings Heading into Season Finale

Scion Racing Sits Atop Formula DRIFT Standings Heading into Season Finale

TORRANCE, Calif. (Oct. 7, 2015) – Scion Racing has its eye on the prize. Heading into the 2015
U.S. Formula DRIFT Pro Championship, Rockstar Energy Hankook Tire Scion tC driver Fredric Aasbo leads all competition in first place, while GReddy Performance Scion FR-S driver Ken Gushi follows in second. With a substantial points lead, Scion Racing has already captured its second straight Manufacturer’s Cup.

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2016 Toyota Highlander: Leader of the Midsize Crossover Pack

2016 Toyota Highlander: Leader of the Midsize Crossover Pack

The Toyota Highlander started the midsize crossover SUV category 15 years ago, so it had a head start on becoming a benchmark. The third-generation model, now entering its third year, offers room for up to eight, a choice of three powertrains and four model grades. It all adds up to the ideal family vehicle.

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