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2024 GR Supra Celebrates 45 Years of Legendary Power
PLANO, Texas (June 21, 2023) – For over four decades the Toyota Supra has earned a reputation as an icon among sports car enthusiasts. From its first-generation roots as the Celica Supra in 1979 to its current fifth-generation form as […]
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GR Corolla Circuit Edition Burns Bright for 2024
PLANO, Texas (June 21, 2023) – The Toyota GR Corolla keeps bringing the heat with the return of the Circuit Edition for model year 2024. This time it adds a Blue Flame color choice for a head turning look, with […]
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2024 GR86 TRUENO Edition: Throwback Spirit, Modern Performance
PLANO, Texas (June 21, 2023) – Toyota is bringing a double dose of pure driving delight to the GR86 for the 2024 model year. First up is a limited GR86 TRUENO Edition with a throwback two tone look that will […]
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$9 Million Global City Challenge Launched to Drive Safe, Inclusive, and Sustainable Innovation in City Mobility
LONDON (June 21, 2023) - The Toyota Mobility Foundation, in partnership with Challenge Works and World Resources Institute, has launched a $9 million global challenge to help cities adapt to the future, with the potential to transform the lives of millions around the world.
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Toyota Research Institute Unveils New Generative AI Technique for Vehicle Design
LOS ALTOS, Calif. (June 20, 2023) – Toyota Research Institute (TRI) today unveiled a generative artificial intelligence (AI) technique to amplify vehicle designers. Currently, designers can leverage publicly available text-to-image generative AI tools as an early step in their creative process. With TRI’s new technique, designers can add initial design sketches and engineering constraints into this process, cutting down the iterations needed to reconcile design and engineering considerations.
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GR Corolla Shines in Epic “The Shoot” Finale to Video Series
PLANO, Texas (June 13, 2023) – The TOYOTA GAZOO Racing sports car trio is making a blockbuster statement with a tour-de-force of redlines, handbrake pulls, and downshifts in “The Shoot,” the third and final installment in Toyota’s “The Pitch” series.
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