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Toyota Super Bowl Spot to Feature All-New 2020 Highlander
PLANO, Texas (December 18, 2019) – Toyota today confirmed that it will be part of the advertising lineup for Super Bowl LIV on FOX TV Sunday. The :60-second Toyota spot, created by Saatchi & Saatchi, will feature the all-new 2020 Highlander. The spot marks the launch of the larger Highlander vehicle campaign, which runs through mid-July 2020.
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Toyota Announces Executive Leadership Changes
PLANO, Texas (December 11, 2019) – Toyota Motor North America (TMNA) today announced executive leadership changes designed to sustain its automotive operations and to continue its transformation in the mobility space.
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ENGINEERS + RACING = BETTER CARS
WILLOWS, Calif. (December 10, 2019) – Engineers and technicians from Toyota’s Arizona Proving Grounds (TAPG) brought their Toyota 86 to Thunderhill Raceway Park in Willows, California for the second year in a row this past weekend. With heavy rains in the forecast, the team, including racing legend Randy Pobst, who was brought onboard for the event, set out to conquer the NASA 25 Hours of Thunder Hill endurance race. The team, which has been continuously improving since they were formed just a few years ago, has been championing NASA endurance races across the Western United States for the past two seasons.
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Toyota Motor North America Reports November 2019 Sales
PLANO, Texas (December 3, 2019) – Toyota Motor North America (TMNA) today reported November 2019 sales of 207,857 vehicles, an increase of 9.2 percent on a volume basis and up 5.0 percent on a daily selling rate (DSR) basis versus November 2018. Toyota division posted its best-ever November with 177,764 vehicles sold; an increase of 8.4 percent on a volume basis and 4.2 percent on a DSR basis. Lexus division posted its best-ever November with 30,093 vehicles sold; an increase of 13.8 percent on a volume basis and 9.4 percent on a DSR basis.
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Toyota Debuts Heartwarming Annual Holiday Ad During NBC’s Sunday Night Football “Thanksgiving Special”
PLANO, Texas (December 2, 2019) – With the holiday season in full swing, Toyota continues to highlight the importance of family and friends coming together. This year’s holiday spot, “Yellow Paper,” features military service members returning home for the holidays to a touching homecoming surprise.
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Toyota RAV4 Receives 2020 Hispanic Motor Press Award
PLANO, Texas (November 25, 2019) – Toyota RAV4 received accolades at the 2020 Hispanic Motor Press Awards (HMPA) ceremony, held on November 20 during the official opening of the Los Angeles Auto Show, winning the award for the Crossover category. […]
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