TORRANCE, Calif., (March 21, 2013) – Scion will stage the world debut of the new 2014 Scion tC sports coupe at a press conference at the 2013 New York Auto Show.
The press conference will be held on Thursday, March 28, at 9:55 a.m. Eastern Time in the Galleria Level Four at the Jacob Javits Center.
To view the press conference live, please visit www.scion.com/live.
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features five groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports car. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.