Group Vice President, Corporate Strategy and Planning
Toyota Motor Sales, U.S.A., Inc.
Doug Murtha is group vice president of corporate strategy and planning for Toyota Motor Sales (TMS), USA, Inc. He is responsible for mid- to long-term core business strategies, market insights, and new growth opportunities that support sustainable mobility for our customers.
Prior to his current role, Murtha was the group vice president of the Scion Division, the youth market laboratory of TMS. Murtha was responsible for all Scion activities.
Previously, Murtha was vice president of product planning and oversaw the development of new concepts and product strategies for Toyota, Scion and Lexus vehicles. In that role he was responsible for new vehicle pricing and cross car line product planning.
Murtha has also served as corporate manager for marketing operations in the Toyota Division. He joined TMS in 1992 in the service and parts operations department and holds a bachelor’s degree from the University of California, Davis.