For 50 years, the people of CALTY Design Research (Calty) have come together to create some of the most innovative Toyota and Lexus vehicles, including the 2024 Toyota Tacoma. For the Tacoma project, designers, engineers, and specialists in other disciplines […]
Read MoreAutomobiles play a prominent role in American history, often portrayed as symbols of the American dream itself — and for good reason. They represent mobility. However, there isn’t one vehicle that captures every facet of our culture. Nor should there […]
Read MoreLAS VEGAS (Oct. 31, 2023) – Toyota returns to the Specialty Equipment Market Association (SEMA) Show this fall with a new, multi-brand environment based on 2023’s show theme: Track or Trail, Your Thrill Awaits.
Read MoreLAS VEGAS (Oct. 31, 2023) – With the eagerly-anticipated return of the Land Cruiser to the U.S. market, Toyota has paid homage to Land Cruiser’s roots by creating the “FJ Bruiser”—an unstoppable rock crawling beast that can go virtually anywhere. […]
Read MoreLAS VEGAS (Oct. 31, 2023) – The Toyota Land Cruiser has a pedigree spanning more than seven decades. With an international following and fanatics found across the globe, the Land Cruiser enjoys truly legendary status as the go anywhere, do […]
Read MoreToyota will host a walkaround with TV personality, Rutledge Wood, at the 2023 Specialty Equipment Market Association (SEMA) Show on Tuesday, October 31, 2023 at 10:00 a.m. PT. Highlights include new build concepts with a focus on the all-new 2024 Tacoma; the return of Land Cruiser; GR Sportscar Performance and Toyota’s expanding Associated Accessory Products (AAP) Program.
Read MoreThis year, CALTY Design Research celebrates its 50th year of rich vehicle design history. Since its first designers set up shop in California, Calty has become a premier center of design creativity and innovation for Toyota and Lexus. Following the […]
Read MoreNEWPORT BEACH, Calif. (Oct. 5, 2023) – CALTY Design Research, the American outpost of Toyota’s global design network, is celebrating five decades of groundbreaking design and innovation. The first major automotive design studio on the west coast, CALTY created everything from the 1978 Toyota Celica to the 2024 Toyota Tacoma, and countless concepts and production vehicles in between.
Read MoreIt’s a vehicle symbolic of Toyota’s rich 65-year legacy in the U.S., and it’s making a bold comeback. As one of Toyota’s longest-running nameplates, the Land Cruiser etched its designation into the heart of the American automotive landscape by embodying […]
Read MoreWith the establishment of Calty Design Research in 1973, Toyota became the first major car manufacturer to set up design operations in Southern California.
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