Value-Driven Pricing for the 2015 Camry, the Best-Selling Car in America

TORRANCE, Calif., (Sept. 2, 2014) – The dynasty rolls on! For 12 consecutive years, and 16 of the past 17, the Toyota Camry mid-size sedan has worn the crown of “best-selling car in America.” One creates such a juggernaut by never resting on its laurels and the new 2015 Camry is a prime example of this philosophy.
Going on sale in late September, the 2015 Camry and Camry Hybrid has been remade with a bold new exterior design, improved dynamic performance, a premium and upscale interior, and offering new and innovative safety technologies.  All of this has been accomplished while retaining its excellent value through affordable pricing.
Making the Grades with Power and MPG
The 2015 Camry will be available in four models, the value-driven LE, the sporty SE, the new XSE and the premium XLE.  The new XSE builds on the success of the SE with an edgier look, enthusiastic driving dynamics and luxurious amenities, making it the sportiest Camry yet.

All Camry gas models will be powered by the standard 2.5-liter four-cylinder engine producing 178 horsepower and 170 lb.-ft. of peak torque.  It’s teamed with a standard six-speed automatic transmission with the combination offering EPA-estimated 25 MPG city/ 35 MPG highway/ 28 MPG combined fuel economy.  The XSE and XLE will also offer a 3.5-liter V6 with the six-speed automatic, generating 268 horsepower.
More For Your Money
The two most popular Camry models, LE and SE, receive pricing that is virtually unchanged from the 2014.5 model.  Both models are equipped with the 2.5-liter four-cylinder.  Each is each heavily equipped with standard convenience features and for 2015 add 8-way power driver’s seat with power lumbar support, shift lever boot with contrast stitching, satin chrome interior accents, passenger window auto up-down, chrome front upper grille and rear trunk garnish (smoked chrome on SE), and  heated outside mirrors.  The SE gas model also adds a standard 4.2-inch TFT multi-information display and direct tire pressure monitor system.

Camry XSE and XLE models equipped with the four-cylinder engine each add more standard features over the LE and SE, including leather-trimmed seating with multi-stage heated front seats and four-way power passenger seat on the XLE or leather-trimmed seating with Ultrasuede® inserts and multi-stage heated front seats and 4-way power passenger seat on the XSE.  Additional standard features include Entune Audio Plus multimedia system, LED daytime running lights, 17-inch alloy wheels with a super chrome finish on the XLE and 18-inch alloy wheels with machined face and black paint for the XSE.  In all, there is nearly $1,200 worth of added standard equipment for the XLE but an MSRP increase of only $340.

Camry V6 versions of the XSE and XLE add standard LED high and low headlights, Smart Key entry, Entune Premium Audio with Navigation and App Suite including a 7-inch High-Resolution Touch-Screen Display, power tilt/slide moonroof, Qi wireless charging capability and much more.
THE Camry Hybrid
Camry Hybrid will be available in three grades, the value driven LE, sporty SE and the premium XLE.  Each grade is equipped with more standard equipment than ever before.  Among the features now standard on the Camry Hybrid LE are 8-way power driver’s seat including power lumbar, and the 4.2-inch TFT multi information display. 

The Camry Hybrid SE adds Sport fabric SofTex®-trimmed front seats with seatback pockets; 8-way power-adjustable driver's seat with power lumbar support; Leather-trimmed tilt/telescopic three-spoke steering wheel with Bluetooth® hands-free phone and audio controls; and silver interior trim.

The Hybrid XLE grade adds standard leather-trimmed seating with multi-stage heated front seats and 4-way power passenger seat, LED daytime running lights, direct tire pressure monitor system and 17-inch alloy wheels with super chrome finish.
Safety First 
All 2015 Camry models will come standard with best-in-class 10 airbags.  Like all current Toyota vehicles, the 2015 Camry comes standard with the STAR Safety System, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. It also features the Smart Stop Technology brake-override system.

The 2015 Camry also offers advanced safety features including Pre-Collision System, Adaptive Cruise Control, Lane Departure Alert with Auto High Beam, and Blind Spot Monitor with Rear Cross Traffic Alert. 

The Camry LE receives a manufacturer’s suggested retail price (MSRP) of $22,970 while the SE will carry a base price of $23,840.  The XSE and XLE models will carry identical MSRP’s of $26,150 for models equipped with the four-cylinder and $31,370 for the V6 versions.

Pricing for the Camry Hybrid will start at $26,790 for the LE model, $27,995 for the SE, and $29,980 for the premium XLE.

The MSRP for the 2015 Camry does not include the delivery, processing, and handling (DPH) fee of $825.  The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.


Model# Grade Engine Transmission 2015 MSRP
2532 Camry LE 2.5 L 4-cyl. 6AT $22,970
2546 Camry SE 2.5L 4-cyl. 6AT $23,840
2540 Camry XLE 2.5L 4-cyl. 6AT $26,150
2548 Camry XSE 2.5L 4-cyl. 6AT $26,150
2550 Camry XSE 3.5L V6 6AT $31,370
2554 Camry XLE 3.5L V6 6AT $31,370
2559 Camry Hybrid LE 2.5L 4-cyl. Hybrid E-CVT $26,790
2561 Camry Hybrid SE 2.5L 4-cyl. Hybrid E-CVT $27,995
2560 Camry Hybrid XLE 2.5L 4-cyl. Hybrid E-CVT $29,980

Toyota Division Communications
Craig Taguchi      (310) 468-3282 or [email protected]
Sam Butto            (310) 468-7728 or [email protected]

Media Web site:
Public Web site:

NOTE TO EDITORS:  Photos and video to accompany this story are available and can be retrieved in digital form by media without charge at


Email Sign Up

Enter your email address below to sign up for email alerts.

*Indicates Required