Sixth Annual Wyland National Mayor’s Challenge for Water Conservation Begins April 1

Sixth Annual Wyland National Mayor’s Challenge for Water Conservation Begins April 1

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• Wyland annual campaign presented by Toyota, issues challenge to mayors to inspire residents to see who can be the most “water wise”

• In 2016, residents from 4,100 cities participated and pledged their commitment to reducing water consumption by 1.9 billion gallons

• Kickoff event at the Mall of America in Bloomington, MN, on April 3 will feature national and local leaders promoting the importance of water conservation


IRVINE, Calif. and BLOOMINGTON, Minn., March 31, 2017 — Mayors across the country will be asking residents to help ensure the sustainability of the nation’s water resources by taking part in the sixth year of a national contest aimed at reducing water waste and pollution.

Presented nationally by the Wyland Foundation and Toyota, the non-profit National Mayor’s Challenge for Water Conservation, April 1-30, is a friendly, community based-competition between cities that encourages residents to make a series of water conservation pledges on behalf of their city online at Winning cities are those with the highest percentage of residents who take the challenge.

Participating residents from those cities are entered to win hundreds of eco-friendly and water-saving prizes, including a 2017 Toyota Prius Prime Plug-in Hybrid vehicle, home irrigation makeovers with Toro water-saving products, home cleaning products from ECOS, and home improvement store gift cards.

The community service campaign was created in 2011 to supplement existing municipal programs for water conservation awareness, promote drought resiliency and healthy watersheds, and reduce stress on aging water infrastructure. Last year, residents from 4,100 cities pledged to reduce water consumption by 1.9 billion gallons — or roughly enough water to fill 2,877 Olympic-size swimming pools. Participating cities for 2017 include Denver, Pittsburgh, Dallas, Sacramento, and Tucson.

In association with U.S. EPA, The Toro Company, National League of Cities, Conserva Irrigation, Earth Friendly Products (makers of ECOS), and WonderGroveLearn, the challenge brings communities together to promote the sustainable use of water. Students and teachers can take part in the pledge, too, by visiting

The 2017 national kickoff will take place from 10 a.m. to 3 p.m., Monday, April 3, at the Mall of America in Bloomington, Minnesota.

Rolling Down the Mississippi Tour

Minnesota will also be the launching pad for the Wyland Foundation’s “Rolling Down the Mississippi Tour,” a month-long educational initiative in support of the challenges faced by cities along the Mississippi River watershed.

The initiative will include a community tour with a water quality expert in a custom-designed Toyota Prius Prime and stops from the Clean Water Mobile Learning Experience – an interactive 1,000-square-foot experience on wheels that has been on a national tour in support of the challenge.

Wyland Foundation and Toyota

Wyland Foundation and Toyota established a relationship in 2010 as part of a series of Wyland Living Green Fairs in West Palm Beach, Fla., and Long Beach, Calif. As part of the Living Green Fairs, the Wyland Foundation created an opportunity for mayors in several local communities to engage in a challenge to see which city’s residents could pledge to save the most water over the course of a month.

“The program seemed to strike such a chord that we talked with Toyota about expanding it to more communities,” said Steve Creech, executive director of the Wyland Foundation.

After growing the program in Southern California, the campaign was added as part of a series of national events in partnership with the U.S. EPA celebrating the 40th Anniversary of the Clean Water Act.
Throughout the year, Toyota Social Innovation team members and Wyland Foundation staff work continually to refine and enhance the Mayor’s Challenge as one of the nation’s leading programs for promoting a broader understanding of the many ways water is used across the United States.

“Toyota employees not only take the challenge, but often volunteer to participate in Wyland Foundation community events,” says Wyland. “It’s a true collaboration in every sense of the word.”


About the Wyland Foundation 

Founded in 1993 by environmental artist Wyland (best known for his series of 100 monumental marine life murals), the Wyland Foundation, a 501c3 non-profit organization, has helped millions of children and families around the nation to rediscover the importance of healthy oceans and waterways through public art programs, mobile exhibits, and classroom science education, and live events. Learn more at

About Toyota

Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands. Over the past 60 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold nearly 2.6 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.  


Steve Creech
Wyland Foundation
[email protected]

Jana Hartline
Toyota Motor North America


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Sixth Annual Wyland National Mayor?s Challenge for Water Conservation Begins April 1

Wyland Clean Water Mobile Learning Center has engaged over 1 million students in over 30 states since the program was launched in 2008. The traveling center has a 40 person on board movie theater, a running river, video microscopes, computer model simulations, and actual rain falling over an urban landscape. 

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Wyland National Mayor's Challenge For Water Conservation

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