Episode Featuring Music-Powered Sienna:Remix transformed by West Coast Customs and SiriusXM to Air Dec. 14 on FOX Sports 2
TORRANCE, Calif. (Dec. 12, 2014) – Rock and roll wasn’t born in a day, but viewers can watch the Sienna “raise the roof” in 60 minutes of TV fun. West Coast Customs and SiriusXM transformed the family-friendly 2015 Sienna into a DJ-ready Sienna:Remix to rock the neighborhood. The episode will air Dec. 14 at 7 p.m. PST on FOX Sports 2.
The West Coast Customs show follows founder and CEO Ryan Friedlinghaus and his crew as they build the ultimate personalized vehicles. Designed with SiriusXM and West Coast Customs, the Sienna:Remix aims to amplify the shared language of music in young families’ lives and the unexpected ways drivers are inspired – and energized – by music every day.
View the teaser for the episode: http://youtu.be/GIxtsO-FUYg
The Sienna:Remix features a fully functional DJ booth inside the vehicle and a 360-degree A/V column that can rise out of the roof with two 40-inch LCD monitors, four subwoofers,16 speakers and two LED bars. Parents can plug into the audio system to take advantage of five amplifiers and two 32-band equalizers for sound that should earn high fives around the cul-de-sac.
Creating this rowdy ride challenged the West Coast Customs crew to combine parenting and music in a modern way, Friedlinghaus said.
“Our team seized onto Toyota’s Swagger Wagon concept to build a DJ minivan that is completely unexpected and sounds like a party ready to start,” he said. “As a parent myself, I love the idea of combining fun and music with family life. Modifying this Toyota Sienna really let our team get super creative with sound, light and look.”
The result is a West Coast Customs and SiriusXM spin on the “Swagger Wagon.”
“Tune in to watch the West Coast Customs team take the irreverent spirit of the ‘Swagger Wagon’ to new heights,” said Kibo Kitahama, national manager, vehicle marketing and communications. “SiriusXM and West Coast Customs helped us demonstrate parenting is an adventure, and this Sienna:Remix now can provide the soundtrack.”
The upcoming TV episode isn’t the only way to see the Sienna:Remix. The vehicle will tour across the U.S., with stops at cultural and music festivals, auto shows and sports events. For more information about the Sienna:Remix, visit pressroom.toyota.com.
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ more than 40,000 people. Our 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.
About West Coast Customs
Founded in 1993 by Ryan Friedlinghaus, West Coast Customs is the world's premiere vehicle modification shop, internationally recognized for its original designs, beyond-your-imagination concepts, cutting-edge technology, impeccable quality and unparalleled craftsmanship. Recognized as the game-changing car customization genius that was MTV's Pimp My Ride, West Coast Customs' pop culture status and appeal catapulted worldwide with state-of-the-art WCC facilities now open in Dubai, Mexico, Germany, Malaysia, Russia and Japan.
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world’s largest radio broadcaster measured by revenue and has 26.7 million subscribers. SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment; and the most comprehensive Latin music, sports and talk programming in radio. SiriusXM is available in vehicles from every major car company in the U.S. and from retailers nationwide as well as at shop.siriusxm.com. SiriusXM programming is available through the SiriusXM Internet Radio App for smartphones and other connected devices as well as online at siriusxm.com. SiriusXM also provides premium traffic, weather, data and information services for subscribers in cars, trucks, RVs, boats and aircraft through SiriusXM Traffic™, SiriusXM Travel Link, NavTraffic®, NavWeather™, SiriusXM Aviation, SiriusXM Marine™, Sirius Marine Weather, XMWX Aviation™, and XMWX Marine™. SiriusXM holds a minority interest in SiriusXM Canada which has more than 2 million subscribers. SiriusXM is also a leading provider of connected vehicles services to major automotive manufacturers, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.
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