Toyota’s Collaborative Safety Research Center Announces Fifteen New Research Projects to Advance Safety for the Automotive Industry

Toyota’s Collaborative Safety Research Center Announces Fifteen New Research Projects to Advance Safety for the Automotive Industry

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Additions to current phase of research explore a diversity of topics in driver behavior, crash avoidance and crash injury mitigation

CSRC, Discovery Education and the University of Massachusetts-Amherst develop new teen driver training program, Risk ATTEND, which launches on TeenDrive365

CSRC also releases summaries of fourteen recently completed projects

ANN ARBOR, Mich. (June 4, 2024) – Toyota’s Collaborative Safety Research Center (CSRC) today announced fifteen new projects to help advance automotive safety industrywide for societal good. These additions to CSRC’s current five-year research phase focus on better understanding driver behavior, crash avoidance and crash injury mitigation.

“Through launching these projects, CSRC is responding to the latest trends in automotive industry and traffic safety,” said CSRC Director Danil Prokhorov. “We are focused on nimbleness by addressing today’s safety needs with new insights into future products, processes and policies that can help create a safe mobility society for tomorrow.”

Additionally, Toyota announced the launch of the Toyota Risk ATTEND Program (Risk Anticipation Training to Enhance Novice Driving), based on CSRC research. Many new drivers know about distracted driving, but Toyota is extending that knowledge to interactive learning. Through self-paced driving simulation modules developed in collaboration with global education technology leader Discovery Education and the University of Massachusetts-Amherst, teens are exposed to difficult driving scenarios before encountering them behind the wheel, helping to improve drivers’ abilities to predict or detect risky situations on the road. The Risk ATTEND module joins the full Toyota teen-driver toolkit at TeenDrive365.

Following are CSRC’s new projects, categorized by their application to CSRC’s current research tracks – Human-Centric (safe technology interaction with people), Safety Assurance (crash avoidance) and Assessment (safety decision-making empowerment) – which are designed to address the emerging challenges of the changing mobility ecosystem.

Further, CSRC released summaries of fourteen recently completed projects, which are available for download and review here.

Toyota created CSRC in 2011 to advance safety for the industry as a whole through open collaborations with universities, hospitals and other research institutions. Results are published and openly presented for others to utilize and benefit from the research.

With these new initiatives, CSRC now has completed or commenced 116 research projects with more than 30 different institutions. CSRC results are regularly published in prestigious scientific journals and presented at world-renowned conferences, meetings, and directly with key stakeholders. Through these outreach efforts, the projects have made meaningful contributions to help advance research and technology relating to the safe integration of future mobility solutions for all.



About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs more than 63,000 people in North America who have contributed to the design, engineering, and assembly of nearly 47 million cars and trucks at our 12 manufacturing plants. By 2025, Toyota’s 13th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 29 electrified options.

For more information about Toyota, visit

About TMNA R&D
For more than 50 years, Toyota Motor North America Research & Development (TMNA R&D) has led engineering for several of the best-selling Toyota vehicles on U.S. roads. Teams are now creating both next-generation vehicles and new and advanced mobility concepts that can better move people, goods and information. Toyota’s innovation has produced more patents from the United States Patent and Trademark Office than any other automaker for the past 10 consecutive years (2,667 in 2023). Centered in Ann Arbor, Michigan, TMNA R&D is pursuing Toyota’s mission to “Produce Happiness for All” by making life safer, easier and more enjoyable. Globally, Toyota spends approximately $1 million per hour on R&D to ensure that Toyota rapidly and continuously develops cutting-edge, high-quality, and appealing vehicles.

Rick Bourgoise
[email protected]

Olivia Boisineau-Beckett
[email protected]

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