Toyota Announces Winners of Prius Plug-in MPG Challenge, Wave Two

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Toyota Kicks off Wave Three with Five More Tri-State Nonprofits

WEST CALDWELL, N.J., Aug. 26, 2013 – Toyota announced the winners for wave two of the Toyota Prius Plug-in MPG Challenge, with Pamela Lippe of Earth Day New Yorkand Karen Lee of EcoKarensharing the top spot averaging 999 MPG*. Rounding out third place with an average of 251 MPG was Leigh Garofalow, founder of Green 4 U. The winning participants achieved high mileage averages by limiting their consumption of fuel during the Challenge, maximizing the use of the Electric Vehicle driving modes and leveraging eco-conscious driving techniques.
Pamela Lippe and Karen Lee will each be awarded a $2,500 contribution to donate to non-profit organizations of their choice. Pamela’s winning contribution will benefit Earth Day New York, a nonprofit organization promoting environmental awareness and solutions through partnerships with schools, community organizations, businesses and government, and Karen’s benefiting Autism Speaks of Westchester, the world’s leading autism science and advocacy organization. Leigh Garofalow will receive $500 for the Arc of Essex County, a non-profit serving those with developmental disabilities and their families.
“We’re overwhelmed by the commitment and competitive spirit of our participants for wave two of the Toyota Prius Plug-in MPG Challenge,” said Kevin Curran, Vehicle Operations Manager for Toyota’s New York Region. “By putting our vehicles in the hands of these incredibly dedicated, environmentally-conscious influencers, we were able to help educate drivers on how easy and rewarding it is to make a difference in their communities.”
And the Challenge continues with wave three participants set to kick off the competition today, including:

About the Toyota Prius Plug-in MPG Challenge:
The goal for the Challenge is to encourage participants to achieve high mileage numbers by taking advantage of the Prius Plug-in's EV Driving Mode, as well as practicing daily fuel and energy-conserving driving techniques.. To be eligible to win, participants must drive a minimum of 500 miles total and 75 miles each week. The highest overall MPG according to the Prius’ trip computer per 30-day challenge wins a $2,500 contribution, with second-place finisher earning $1,000 and the third-place finisher winning $500. All participating companies will also receive a $200 gas card.
Wave three challengers will document their activity in real-time via social channels, including:

*Average fuel consumption was recorded by the vehicle’s computer and includes a combination of driving in EV and hybrid modes. EV mode for the Toyota Prius Plug-in is EPA-rated at 95 MPGe; Hybrid mode offers an EPA combined mileage rating of 50 mpg.

About Toyota
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.).  Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. 
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good.  (NYSE:TM)  For more information about Toyota, visit

Danielle Coe
SHIFT Communicationsfor Toyota
(415) 591-8448
[email protected]


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