We Are Here For You!  Toyota’s Response to the COVID-19 Crisis

We Are Here For You!
Toyota’s Response to the COVID-19 Crisis

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Fabrication of face shields and collaboration to ramp up the manufacture of vital medical devices for hospitals

PLANO, Texas (March 27, 2020) – As a result of the COVID-19 pandemic, Toyota Motor North America, Inc. (TMNA) continues to assist those in need with essential supplies, emergency relief and is providing on-going support to many local organizations and non-profits. These efforts include monetary, “in-kind” donations, plus utilizing several of the company’s North American facilities to fabricate face shields while collaborating with medical device companies to speed the manufacture of ventilators, respirators and other vital devices for hospitals.

“Toyota’s core value has always been to contribute to society in meaningful ways beyond providing mobility for our customers,” said Ted Ogawa, incoming CEO, TMNA. “With our plants idled and our dealers focused on servicing customers, we are eager to contribute our expertise and know-how in order to help quickly bring to market the medical supplies and equipment needed to combat the COVID crisis. Our message to the medical equipment community is we are here to help, please utilize our expertise.”

For medical device companies and related businesses seeking support in the areas of manufacturing, engineering, supply chain and purchasing, all inquiries can be sent to: [email protected]

The company has also taken several actions in support of curbing the spread of the virus and helping communities across North America, including:

  • Face Shields: Working to produce 3-D printed face shields, and mass production will kick off early next week. The first distribution will be to MD Anderson in Houston, UT Southwestern Medical Center in Dallas, and other hospitals in Indiana, Kentucky and Michigan.
  • COVID-19 Masks: Ready to produce COVID-19 masks, currently seeking partners for filters.
  • Ventilators/Respirators: Finalizing agreements to begin working with at least two companies that produce ventilators and respirators to help increase their capacity.
  • Toyota Production System Support Center (TSSC): Offering manufacturing/engineering know-how support to companies to increase their capacity for necessary medical supplies and equipment and will continue to be available to them. Currently working to support Hospitals/communities on organizing efficient drive-through COVID-19 testing sites. To learn more about TSSC click on the following:  https://www.tssc.com/
  • Customer Financing: Toyota Financial Services (TFS) and Lexus Financial Services (LFS) are providing payment relief options to customers who are affected by COVID-19.  Affected lease and finance customers may be eligible to take advantage of finance contract payment extensions or lease deferred payments. TFS and LFS are also providing options to assist customers at or near the end of their lease who are impacted by the pandemic.
  • Advertising: Toyota brand adjusted its national advertising beginning in March to reflect changing consumer needs, ultimately creating three different campaigns. The spots currently running feature a common intro and outro with our brand spokesperson, Jan, and can be customized per federal, state, and local government guidelines to fit a variety of possible selling and service environments with footage that was shot prior to March this year.
    • Lexus also will release its own advertising this week to reassure luxury customers that we put, “People First.”
  • Donation of Supplies: Toyota has made significant donations to hospitals, emergency management teams, and first responders. Items donated include masks, safety glasses, shoe/boot covers, gloves, blankets, and cotton swabs.
  • Community and Business Partnering Groups: Continue to make significant monetary donations to the United Way, food banks and other key non-profit organizations geared towards helping those in need.  In addition, the company’s Business Partnering Groups are providing mentoring, university lecturing, health and safety tips for employees, families and pets and additional ways to support the communities in which we operate.

For a complete list of donations from our Toyota companies, employees and dealers that are helping to assist local communities, please visit Toyota’s COVID-19 page at:  https://pressroom.toyota.com/toyota-donates-500000-to-the-united-way-for-covid-19-emergency-relief-needs/.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 40 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold 2.7 million cars and trucks (2.4 million in the U.S.) in 2019.

Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.

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