Toyota Gifony Taps Music Culture to Offer Unprecedented Backstage Pass to How a Toyota is Made
NEW YORK (March 31, 2015) – The backbeat kicks in. Momentum builds. The star of the show takes center stage. It’s the opening number of one of the world’s best-selling acts, but not quite who you’d think. It’s the 2015 Toyota Corolla rolling off the production line in its own “Gifony” remix. And the DJ is you.
Launching today, Toyota Gifony (www.Gifony.com) gives users an unprecedented back stage pass to an incredible world of high technology, people-powered machines and music to let you see how your car goes from a coil of steel to what’s parked in your driveway.
From gigantic robots referred to as “Godzillas” to cars diving into electromagnetic baths, Gifony features 45 gifs of the amazing sights and sounds of a Toyota production line. Users can create songs by selecting their favorite gifs and corresponding sounds, such as doors being drilled into place (the bass), sheets of steel being stamped into parts (the drums) or team member collabos (lyrics). Hit ‘Play My Gifony’ and your gifs are mixed into a track that can be downloaded and shared online.
“We wanted to give people a rare glimpse at the story behind how their favorite Toyota cars are made,” said Marjorie Schussel, corporate marketing director at Toyota. “Gifony allows users to experience the thrill of stepping into one of our 10 U.S. manufacturing plants for the first time and entering an exhilarating world of sounds, energy and activity.”
To help spread the word, Toyota has partnered with popular internet DJ SoNevable to produce his own Gifony, which will be featured on his YouTube page and will be promoted across his social media channels.
Gifony was created in collaboration with Toyota’s advertising agency 360i, along with sound engineers from Search Party. All visuals and sounds were recorded during the assembly process at Toyota’s manufacturing plants in Blue Springs, Mississippi and Georgetown, Kentucky.
To learn more about Toyota Gifony and create your own remix, go to www.Gifony.com.
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.